Website Design Getting the Strategy Right Right from the Start
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Website Design: Getting the Strategy Right from the Start
Introduction
A scenario unfolds countless times daily across the USA and globally?"a new venture launching without a strategic website plan. The consequences are avoidable but common.
The Importance of Strategic Website Design
Recently, I attended a lunch with the leaders of a soon-to-launch company. Knowing one of the principals, I was asked to provide feedback on their company's objectives. Naturally, I inquired about the role their website would play. Their answer was promising: "Our website is crucial to achieving our objectives."
Intrigued, I asked if their web design company had involved them in any strategic discussions about leveraging internet traffic in their industry. The response was concerning.
Missed Opportunities in Website Strategy
Disturbingly, there had been no conversation about ranking in search engines, despite the website's design being well underway. Essential elements like Search Engine Optimization (SEO), potential domain names, key search terms, and link trading were neglected. The design firm lacked SEO expertise and hadn't partnered with an SEO firm.
The Cost of Neglecting SEO
Imagine months later when someone in the company realizes the untapped potential of internet traffic. The team reconvenes, scrambling for solutions. They might approach the original designers who had completed their contract professionally, yet hadn't addressed their newfound needs.
The design firm informs them that modifications are required and offers to set up discussions, hopefully involving an SEO firm. However, these crucial conversations should have happened long before the company launched.
The Impact of Poor Planning
This oversight disrupts focus, incurs unnecessary expenses, and leaves a negative impression on a sector vital to global market leadership.
Conclusion
Strategic website design, especially SEO, is essential from the start. Companies must prioritize these discussions early to avoid setbacks and capitalize on growth opportunities. Champions for strong SEO practices are needed to guide ventures toward success.
You can find the original non-AI version of this article here: Website Design Getting the Strategy Right Right from the Start.
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