Website content usability
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Website Content Usability
Title:
Website Content & UsabilitySummary:
Writing for the web differs significantly from crafting content for print. Discover how to enhance your online content with these eight essential guidelines.Keywords:
usability, accessibility, web usability, web credibility, web accessibility, CSS, website, accessible web designArticle Body:
Writing for the web is fundamentally different from writing for print. Online readers often scan for specific information rather than reading every word. Here are eight key guidelines for crafting effective web content:
1. Use Clear and Simple Language
Reading on screens can be tiring and typically occurs 25% slower than reading print. To make your content more digestible:
- Avoid jargon and slang. If both your grandmother and a ten-year-old can understand it, you’re on the right track.
- Opt for shorter words. Use “begin” instead of “commence” and “used to” instead of “accustomed to.”
- Keep sentences simple, focusing on one idea per sentence.
- Prefer active voice. “We won the award” is clearer than “The award was won by us.”
2. Limit Each Paragraph to One Idea
Assign one idea per paragraph so readers can:
- Quickly scan the content.
- Grasp the main point without missing important information.
- Move on confidently to the next paragraph.
Combining this approach with front-loading information enhances its effectiveness.
3. Front-Load Content
Start with the conclusion, followed by what, how, where, when, and why. This way, users can:
- Quickly understand the paragraph’s essence.
- Decide if they want to delve deeper or move on.
This principle applies to entire web pages as well. The first paragraph should summarize the page, offering readers a snapshot to decide if they want to continue reading.
Many websites mistakenly use a story format, with the conclusion at the end, which might be overlooked. Always prioritize delivering the conclusion first.
4. Use Descriptive Subheadings
Break up text with meaningful subheadings, allowing readers to identify sections at a glance. Each subheading should logically group content, and you should aim for one every two to four paragraphs, depending on the content structure.
5. Bold Important Words
Highlight key terms within paragraphs to help text stand out. This technique aids quick comprehension when scanning and should emphasize the paragraph's main concept.
6. Use Descriptive Link Text
Like bold text, link text should be clear and descriptive. Phrases like “click here” are uninformative out of context. Instead, use link text that indicates the destination or purpose.
7. Use Lists
Lists are preferable to lengthy paragraphs because they:
- Allow vertical reading.
- Are easier to scan.
- Appear less daunting.
- Are usually more concise.
8. Left-Align Text
Left-aligned text is the easiest to read. Justified text varies in word spacing, slowing reading speed, while right- or center-aligned text can make it harder to find the beginning of each line.
Conclusion
These eight guidelines are straightforward yet crucial for structuring web content effectively. Evaluate your website now: how does it measure against these principles? Implementing them can vastly improve the user experience on your site.
You can find the original non-AI version of this article here: Website content usability.
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