Tell me what your website does

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Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.

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Understanding Your Website's Purpose


Word Count:

952

Overview:

Your website's primary task is to clearly convey what your organization does. Surprisingly, many sites neglect this basic principle, leaving visitors confused. Here’s how to avoid that mistake and communicate your purpose effectively.

Keywords:

usability, accessibility, web usability, web credibility, web accessibility, CSS, website, accessible web design

Introduction:


You know your organization inside out, but first-time visitors don't. They need a clear understanding of what your website offers. Before anything else, ensure this fundamental information is front and center.

Key Elements to Communicate Your Purpose:


Page Title:

Your page title should not only state your organization's name but also describe what you do. For example, instead of just "Bloggs Ltd," use "Bloggs Ltd ?" Buy Widgets Online." This approach speaks directly to user needs and enhances visibility for search engines. Descriptive titles are also vital for accessibility, as screen readers announce them first.

Tagline:

A strong tagline is crucial for usability. It should be clear, informative, and about four to eight words long. Unlike a slogan, which evokes feelings, a tagline explains your organization's function. For instance, whereas "Priceless" is Mastercard’s slogan, their tagline would need to describe their services.

Taglines help orient visitors, especially those entering through internal pages from search engines. They also aid in search engine optimization due to their prominent placement on each page.

Main Heading:

The homepage's main heading is one of the first things users notice. Avoid generic greetings like "Welcome to our website." Instead, offer a brief summary of your services in four to five words. This approach is both user-friendly and search engine-friendly.

Opening Paragraph:

Your homepage's opening paragraph is the ideal place to explain your offerings succinctly. Keep it brief and to the point. Follow the principle of front-loading content: present the conclusion first, followed by supporting details. This format suits the scanning nature of online reading and directly addresses user inquiries.

Exceptions:

Not every website needs to explicitly state its purpose in all four areas. Well-known brands like Mastercard and McDonald’s might not need to explain what they do. However, they should still communicate what their website offers.

Conclusion:

Visitors unfamiliar with your organization need to understand your purpose quickly. Clear communication not only aids potential customers but also boosts your search engine rankings. For recognized brands, focus on communicating what users can do on your website instead.

You can find the original non-AI version of this article here: Tell me what your website does .

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