So That s What Goes On A Home Page
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
So That’s What Belongs on a Home Page!
Summary:
In the early days of the internet, it was common to start a home page by warmly welcoming visitors. Today, this practice is outdated and ineffective. A successful home page should quickly inform visitors about what your business offers, differentiate you from competitors, and guide interested users to learn more.
Keywords: Internet, web design, homepages, marketing, customers, clients
Article Body:
In the internet's early years, home pages typically began with a warm welcome. Nowadays, this approach feels outdated and doesn't effectively engage visitors. Instead, a modern and effective home page should immediately clarify what your business offers, highlight how you stand out from competitors, and guide visitors on what to do next if they're interested.
It's crucial for a home page to make a clear and compelling first impression, especially for new visitors coming from search engines. These potential customers often lack the patience of someone familiar with your brand or referred by a trusted source. Even those seriously considering your services won’t tolerate unnecessary jargon or lengthy introductions.
To engage visitors effectively, your home page should answer these questions within the first 10 seconds:
- What is being offered here? Clearly explain the type of business you run.
- Why choose this company over others? Highlight your unique selling points.
- How can I learn more or get in touch? Provide clear instructions for the next steps.
Through my experience judging sites for the Webby Awards, I've seen both large and small companies miss the fundamental step of setting the context on their home pages. Visitors may need information you're assuming they already know. Here are key points to address:
1. What business are you in? Include a widely recognized industry term or the generic name of your primary product or service prominently if it's not already part of your business name or tagline. When this isn't obvious, visitors may quickly leave, questioning, "What IS this?"
2. Who is your target audience? Many businesses fail to mention their location or target demographic, which can be crucial for users to determine whether your services meet their needs. Clearly state if you serve local or international clients or specific groups, such as Fortune 500 companies or budding entrepreneurs.
3. Why should someone choose your business? Explain the benefits of your products or services clearly. Consider incorporating these benefits into your home page headline. For example, a caregiving site might use: "With Support, Caregiving Becomes a Rewarding Journey." Emphasize what makes you stand out from the competition.
4. What should the visitor do next? While navigation links are helpful, explicitly directing visitors to their next steps can be more effective. A call to action might look like this: "To learn how Hyana Heights Club promotes fitness, click here. To book your free tour and aerobics class, click here."
By following these guidelines, you can enhance your home page, resulting in a better response from both new visitors and those already interested in what you offer. While converting visitors into customers involves more than just a well-crafted home page, you’ll be setting a strong foundation for a positive return on your website investment.
You can find the original non-AI version of this article here: So That s What Goes On A Home Page .
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