Print Design vs Web Design - Part 1
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Print Design vs. Web Design - Part 1
Introduction
One of the biggest mistakes companies make when developing their websites is hiring graphic designers who specialize primarily in print design. Many print designers assume that learning HTML allows them to seamlessly transfer their "vision" from print to web, believing this gives them an edge in web design.
Key Differences
Print designers often attempt to use print layouts and marketing strategies on websites, which can be problematic. Successful web design requires more than just a print designer with HTML skills?"it demands a shift to what we call "Achieving the Web Design Mind."
Here's a brief comparison of how print designers and web design specialists approach website creation:
The Print Design Approach
Print design focuses on aesthetics, with an emphasis on stylistic elements such as animations, sounds, and plug-ins. Print designers frequently use WYSIWYG programs (like Front Page) to replicate original print designs online, paying little attention to hardware and software variations among users. This approach often expects visitors, search engines, and directories to adapt to the designer's vision. Essentially, the Print Design Mind thinks, "Look how good I am."
The Web Design Approach
Web design prioritizes content, using artwork to complement rather than overshadow it. A web-focused design aims to deliver information in a straightforward manner, avoiding unnecessary distractions. Websites crafted by the Web Design Mind avoid relying on extraneous elements and prioritize user ease. Here, the mindset is, "Look what good I can do for your customers."
Transitioning to Web Design
For print designers to adopt the Web Design Mind, they must unlearn traditional print approaches to better reach target audiences. Seeking training from a professional web designer or hiring one to create webpage templates can provide valuable insights.
Ultimately, web design isn’t about showcasing artistic prowess; it's about efficiently conveying information and driving business success. Every artistic element on a website should be geared toward informing users about products or services, helping them find what they are looking for quickly and easily.
Conclusion
The most successful websites may not always stand out in an artist's portfolio, but that's not the web designer's goal. The primary objective is to create an effective site that serves the target audience.
You can find the original non-AI version of this article here: Print Design vs Web Design - Part 1.
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