Print-this-page function - a bad idea and its solution
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Print-This-Page Function: Why It's a Bad Idea and How to Fix It
Overview
Many websites offer a "print-this-page" function, but this feature can be more of a nuisance than a benefit. It often confuses users, misrepresents content, and detracts from the user experience. Let's explore the issues and discover effective solutions.
The Differences Between Online and Print Reading
Creating content for online reading is vastly different from writing for print. Online readers tend to skim, so using subtitles, shorter sentences, and concise paragraphs is essential. Just like in newspapers where articles compete for attention, web content must capture interest quickly.
When printed, online content designed for screens can appear dull and lose its impact. Words that seem vibrant on a screen might look flat when stretched across a wide page.
The Problem with Out-of-Context Information
Web pages aren’t structured like books. They’re designed to connect the reader to related content through links. This fragmented approach makes sense online but becomes problematic when printed.
Statistics show 80% of online traffic bypasses the homepage, landing deep within the site. If a printed page is part of a larger context not included in the printout, it becomes confusing and incomplete. Over time, such out-of-context information can lose its value.
Loss of Content Control
Web content is dynamic, needing regular updates. Once printed, it becomes a static snapshot, potentially outdated. The site owner then loses control over the content's accuracy.
Impact on Branding
Branding involves more than text; it includes design elements that are lost in print. A "print-this-page" function can reduce a carefully crafted page to a plain document, stripping away branding nuances like logos and style elements.
Interrupting User Engagement
Websites are designed to keep users engaged. Printing interrupts this engagement, breaking the flow with printer pop-ups and manual decisions, potentially discouraging further browsing.
Why Print a Page?
Users typically print web pages to:
- Share information
- Store for future reference
- Read offline
While these are valid reasons, printing a page might not be the best solution.
Effective Alternatives
For sharing, forwarding a link with a prepared message is ideal. Well-designed bookmarks and descriptive URLs can assist with information storage while keeping it within the site’s control.
If printing is necessary, content should be contextually prepared. For instance, a product page ready for print could include detailed descriptions, company background, and offline purchasing information.
Creating a print version requires a format suited for hard copies, different from web formats. PDFs are currently the best option, despite some usability challenges online. When users choose to print, the website should ensure the result aligns with its branding and usability goals.
In conclusion, tailoring the print function to preserve the intended message and user engagement will enhance both online and offline experiences.
You can find the original non-AI version of this article here: Print-this-page function - a bad idea and its solution.
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