Optimising Images for use on the Internet

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Optimizing Images for the Internet


Introduction


Many websites overlook proper image optimization, leading to slow load times?"a costly mistake. Balancing image quality and speed is crucial. For example, a company logo shouldn't be 100KB, as it would slow downloading significantly.

Understanding Image Formats


To optimize images, you must first understand different formats.

JPEG Images

JPEG is a lossy format, meaning the image is decompressed and displayed in memory. It's ideal for photos, drawings, and high-color images.

GIF Images

GIF is a lossless format, retaining all information and colors without decompression. It’s great for overlay images, supporting up to 256 colors and transparency. GIFs can also be animated.

PNG Images

PNG was developed as an improved version of GIF. It offers more colors and supports transparency. However, not all browsers support PNG correctly, so use it judiciously.

Saving Images for the Web


When saving images for the web, utilize your graphics editor's "Save for Web" feature, such as in Photoshop. Use the 2-Up view to compare the original and optimized images.

Photos

For most photos, JPEG is the best choice due to its color support and smaller file size. In Photoshop, select "JPEG High" from the preset dropdown. Check file size and download time at the bottom left. Right-click to switch speeds and estimate download time, such as from 28.8 to 56.6 kbps.

Ideal File Sizes


- Background Image: 2-5KB
- Layout Header: 15-40KB
- Product/General Images: 10-30KB

Layout Images


Most layout images suit the GIF format due to limited color use.

By understanding and applying these strategies, you can ensure that your website operates efficiently without compromising image quality.

You can find the original non-AI version of this article here: Optimising Images for use on the Internet.

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