Maze or Bagatelle Do you need online navigation buttons
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Maze or Bagatelle? Do You Need Online Navigation Buttons?
Summary
This article encourages small business owners to reevaluate their online navigation strategies, especially if they are marketing a limited range of products.
Navigating Online: Maze or Bagatelle?
When you're focused on niche marketing, your primary goal is to connect directly with your ideal customer. Imagine this connection like two intertwined horseshoe magnets. Once you've attracted a potential customer, how does your website guide them: is it a maze or a bagatelle?
The Bagatelle Approach
Consider your website's layout, with various pages showcasing different products. When a visitor arrives, interested in something specific like high-energy food for rocking horses, do you hand them a figurative catalog and let them freely explore? This is the bagatelle method?"a gentle approach where visitors randomly navigate your site, often clicking buttons as they please. It's also known as the "pull" system, as the visitor actively seeks out the information they want.
The Maze Approach
Alternatively, in the maze approach, you guide your visitor through a structured path, leading them toward a specific goal, like a purchase or an information request. At each decision point, you provide them with the information they need to make informed choices. This "push" system involves guiding visitors through a well-organized sequence of content, showcasing your unique selling points and advantages over competitors.
Page Buttons vs. Text Links
In the maze method, content should contain embedded keyword links, not rely on static page buttons. Page buttons represent the bagatelle style, while the maze uses contextual text links to control the visitor's journey. Ideally, this leads them to a desired outcome, such as the order page or contact form.
For returning visitors who want to access specific information quickly, a site map can serve as a handy tool, allowing them to "parachute" directly to their desired destination. In such cases, why rely on standard page buttons when a site map is available?
The Trench Method
A third approach is the trench method. Here, visitors dive straight into a comprehensive stream of content, packed with headlines, subheads, and persuasive text, culminating in bonuses or time-limited offers. This method acts like a well-crafted advertisement, focusing on delivering information, solving problems, and highlighting benefits. Visitors can either complete an order form or exit.
Choosing the Right Approach
Determine which single approach or combination of approaches best enhances your website's navigation. Consider what style aligns with your business goals and meets your visitors' needs. It's about choosing the right strategy for your audience?"horses for courses.
You can find the original non-AI version of this article here: Maze or Bagatelle Do you need online navigation buttons .
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.