Is FLASH Appropriate in a Business Web Site
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Is FLASH Appropriate for a Business Website?
Introduction
When considering the use of FLASH on a business website, the answer isn't straightforward. Instead of asking if FLASH is appropriate, a better question might be: Is a 100% FLASH website suitable for business? My firm belief is no. We've encountered numerous clients who initially opted for full FLASH websites only to later abandon them due to poor performance, both in search engine rankings and accessibility issues for their clients.
Understanding FLASH
FLASH, developed by Macromedia for web development, is a powerful tool for creating interactive and visually appealing content. While designers favor it for its creativity, the primary goal of a business website should be effective communication with clients, not showcasing a designer's skill.
Ideal Uses of FLASH
FLASH works well as an enhancement, perfect for streaming video or when a website's focus is more on presentation?"like a band, gaming site, or photo gallery. However, businesses must evaluate if it truly adds value to their website.
Accessibility Concerns
Not everyone has FLASH installed on their browsers, leading to a loss of potential visitors who may not install it due to technical reservations.
Things to Consider
FLASH Intros
Although splash pages were popular, they have declined as the internet has matured. They often act as barriers instead of invitations to information.
Search Engine Optimization (SEO)
Search engines can't read FLASH content, making it challenging for FLASH websites to be indexed effectively. Achieving good SEO with FLASH requires additional expertise.
Link Building
Links in FLASH are invisible to search engines, thus they miss out on reciprocal links which could boost search rankings.
Navigation
FLASH can disrupt the back button function, hindering user navigation. It also prevents users from bookmarking specific pages, limiting return visits.
Costs and Maintenance
FLASH websites are typically more expensive to build and maintain. Updating requires specialized skills, often locking you into a particular developer.
Source Files
Ensure you receive both the .FLA source files and the .SWF compilations from your designer, as lack of access can hinder future updates.
Conclusion
This isn't to dismiss FLASH entirely?"it’s an excellent tool when used appropriately. If you decide to incorporate FLASH, consider providing a non-FLASH HTML version for users without the necessary plugins.
Summary
- FLASH can enhance media elements like audio and video.
- Use FLASH to complement, not dominate, your site.
- Prioritize content in websites meant for information delivery over complex designs.
By aligning FLASH with your website's core purpose, you can enhance the user experience without sacrificing functionality and accessibility.
You can find the original non-AI version of this article here: Is FLASH Appropriate in a Business Web Site .
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