How One Great George Street doubled their web traffic from accessible design
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
How One Great George Street Doubled Web Traffic with Accessible Design
Summary:
One Great George Street, a central London conference venue, witnessed a remarkable increase in web traffic by redesigning their website with accessibility and user-friendliness in mind. Learn how their innovative approach led to success.Who is One Great George Street?
Nestled in the heart of Westminster, One Great George Street is an iconic and sophisticated conference venue. With 19 versatile rooms, it caters to events ranging from conferences and meetings to product launches and private fine dining. It also hosts exclusive weekend wedding receptions, accommodating 6 to 400 guests in both modern and traditional settings.A Modern Transformation
Despite its established reputation, the venue decided in 2004 that its corporate image needed refreshing to reflect its prestigious nature. Alongside a new logo and brochures, a user-friendly, accessible website was launched in February 2005.The Website Redesign
The collaboration between marketing agency WDPA (now SOUK Response) and E-Business (part of Thomas Telford Ltd) resulted in a sleek, accessible website aligned with new DDA standards. The goal was to offer equal access to the site and facilities for everyone.Enhancements included adjustable text sizes for visually impaired users and detailed accessibility information. A text version is also being developed to further enhance accessibility. The navigation system was streamlined, allowing users to easily explore rooms, view virtual tours, and make bookings. Specialized sections for weddings and corporate events addressed the distinct needs of these markets, making the site more relevant for each audience.
SEO Strategies
In late 2005, E-Business laid the groundwork for a search engine optimization (SEO) project. Initial efforts, such as adding keywords and meta tags, slightly improved search engine positioning. To enhance visibility further, they partnered with Commercetuned (www.commercetuned.co.uk) for ongoing SEO work. The project includes new website coding, link building, and keyword strategy recommendations.With search engine marketing and optimization being crucial, One Great George Street's marketing strategy has evolved to incorporate these elements. Campaigns now include e-shots and web advertising, directing clients to the website.
Impressive Results
The redesigned website has been a resounding success. A key campaign, including a quarterly e-newsletter, nearly tripled visitor numbers in the last three months. Notably, returning visitors have doubled, now constituting 28% of total visitors.This surge in traffic is a significant triumph for the venue, exceeding expectations and highlighting the effectiveness of their strategy. With Commercetuned's ongoing support, One Great George Street continues to explore ways to enhance its visibility.
In summary, the focus on accessible design and strategic SEO efforts has enabled One Great George Street to significantly boost its web presence, attracting more visitors and increasing engagement.
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