How Does Your Website Make Me Feel
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
How Does Your Website Make Visitors Feel?
Summary
Does your website truly connect with your visitors? Enhancing response rates, sales, and ROI hinges on effectively engaging users on a human level.Keywords
internet, website, strategy, technology, customer, relationships, buying, selling, conversation, visitorArticle
When people consider the Internet, they typically focus on technology. As a website strategy expert, many might label me a "techy type." Yet, for me, the most fascinating aspect of online business is not the technology?"it's the human connections. How can we foster these connections in a virtual space?
"People buy emotionally, not intellectually." Even when they think they’re making a rational choice, underlying emotional factors influence their decisions. Effective selling involves anticipating customer needs, showing empathy, and reacting to body language and tone of voice.
In the physical world, we excel at this. A face-to-face conversation often leads to a sale or a satisfied customer. Online, your website is the next best thing to that personal interaction. With so many people researching online, it’s vital that your website leaves a strong impression, encouraging visitors to take the next step.
Emotional Connection Online
How does your website emotionally connect with visitors? Do they feel heard, understood, and valued? Are you intuitively meeting their needs? Do existing customers find support and appreciation online?
Failing to evoke critical emotional responses can significantly dampen your response rates, sales, and return on web investments.
Key Emotions for Website Success
In my experience across various industries since 1995, I’ve identified key emotions your website should evoke to cultivate and maintain profitable relationships. Let’s explore some highlights:
Am I Recognized?
In business meetings, introductions are crucial?"they highlight who we are and why we should connect. Similarly, when engaging with customers, it’s vital to quickly convey understanding of their issues and offer solutions.
Your homepage must serve as this introduction. Ever heard of the "ten-second rule"? That’s how long visitors might stay on a site that doesn’t engage them. Does your homepage clearly state what you do, who you serve, and in terms the visitor will understand? Surprisingly, many websites fail to offer basic information upfront.
Am I Engaged?
As a conversation unfolds, common interests help build business relationships. Your website should similarly draw visitors in, capturing their interest in your business, products, and services?"from their perspective.
If visitors feel left to navigate unaided, they’ll leave. Is your site overwhelming or confusing? Think of how you’d guide a customer in-store. Online, consider features like a "Help Me" page with FAQs, links to products, interactive chat options, or a searchable knowledge base.
Am I Convinced?
First-time visitors need reassurance about your identity and promises. Displaying the "faces" of your business can help?"many sites don’t name owners or key staff, but a conversation is always easier when you know who you’re talking to.
Testimonials and third-party endorsements are crucial for trust. Instead of self-praise, let client quotes and success stories bolster your credibility across the site. If you’ve won an award, explain what it means for your visitors.
Am I Motivated?
At the end of a conversation, we aim to close a sale or agree on next steps. Online, you must guide visitors to purchase or share their details so you can reconnect.
Many web pages lack clear calls to action. Provide clickable links to shopping carts, newsletter signups, or whatever action you want visitors to take?"don’t wait for them to reach the page's end.
Avoiding Disconnection
Small frustrations can undo all your good efforts. For example, a search engine that returns "No results found" without guidance can leave visitors feeling lost or unwelcome.
Instead, offer suggestions or a contact form link when a search finds no results. If your site offers live assistance, make it prominent, especially on a search results page.
Is Your Website Emotionally Connected?
Take a fresh look at your website. Consider your visitors’ intentions and thoughts, and adjust your content and navigation accordingly. Think about new and existing customers, employees, and anyone with a reason to visit. Are you doing everything to create an emotionally connected experience?
The right approach can lead to longer site visits, more pre-qualified calls, increased contracts, happier repeat customers, interest from new markets, and insights for developing new products and services.
© Philippa Gamse, 2005. All rights reserved.
You can find the original non-AI version of this article here: How Does Your Website Make Me Feel .
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.