Getting Listed In Directories
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Getting Listed in Directories
Overview
Getting listed in directories involves strategies distinct from those required for search engine optimization. Placing your website in the appropriate category is crucial since directories often differ in their categorization. Furthermore, the allowed length for site descriptions can vary across directories, from as few as 15 words to as many as 200. Effective directory submission is time-intensive but important for boosting link popularity, which in turn impacts your ranking on major search engines like Google.
Tips for Successful Directory Listing
Research Each Directory Thoroughly
A common mistake during directory submission is neglecting to research thoroughly. Success requires demonstrating that your site is relevant to the chosen category. The best approach is to select the most relevant category and craft a concise, accurate description mirroring the directory's existing entries. This increases the likelihood of acceptance and ensures your description remains unchanged.
Crafting Descriptions
To tailor your website’s description, search the directory using your key terms. Analyze existing categories and descriptions, and model your entry accordingly. If your business doesn’t fit an available category, suggest one similar to existing options.
Your unique selling proposition (USP) should shine through in the description. Highlight specific services or target audiences to differentiate your entry, ensuring it doesn’t mimic other descriptions entirely.
Prepare Multiple Descriptions
Because directories differ in their word count allowances, prepare descriptions of various lengths?"7, 10, 15, 20, 25, 30, and 50 words. This simplifies the submission process. Ensure essential keywords are included but avoid overstuffing, as directory editors disfavor keyword lists.
Utilize Paid Submission Options
To enhance your site's visibility quickly, consider paid or expedited submission programs. Since link popularity influences many major search services, a swifter directory listing equates to faster referral traffic from these services.
Avoid Automated Submission Tools
Using site submission software for directories is generally ineffective, as these tools often fail to account for directory-specific variables.
Monitor Your Progress
Regularly check your website’s analytics to track when your site is added to directories. If your site has not been listed within the expected timeframe, submit again after four weeks, keeping a careful record of your submissions.
If, after three attempts, your site hasn't been accepted, it’s advisable to reach out to the directory representatives directly.
Strategize Your Submissions
Start by submitting your home page to a directory. Once it's listed, your specialized pages will likely have improved chances of acceptance in targeted categories.
Understanding Directory Ranks
Including keywords in your title, description, and category can raise your site’s visibility in directory searches. However, avoid inserting keywords into your company name if they don't naturally belong, as editors will likely remove them, and spamming suspicions could arise.
Final Thoughts
Choose both general and industry-specific directories carefully. Ensure your website content is relevant and valuable for the selected categories. While keywords should be strategically placed, focus on providing high-quality content for optimal directory placement.
You can find the original non-AI version of this article here: Getting Listed In Directories.
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