Developing a Web Site Concept and Why It Matters.
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Why Developing a Website Concept Matters
Summary
Building a successful website that attracts targeted traffic and generates income starts with a solid concept. This guide will help you understand how to develop a website concept that works for you, ensuring your site doesn't languish in anonymity.
The Importance of a Website Concept
A well-thought-out concept is the foundation of a successful website. It helps you identify profitable keywords, create relevant content, and explore monetization opportunities.
Where to Start
If you have an existing business, your site concept may already be clear. If not, consider your interests, experiences, hobbies, or job-related activities for inspiration. The possibilities are endless, so keep an open mind for ideas.
Traffic: The Key to Income
Without traffic, generating income from your site is nearly impossible. The top three search engines are invaluable sources of targeted traffic, which is why building a themed, content-rich site is crucial. But how can you assess the potential of a concept?
Demand
Your site theme should cater to a topic that enough people are searching for. This traffic is essential for monetization potential.
Concept Scope
1. Too Broad: A broad concept, like "sports," has overwhelming competition. Even a sub-category like "bowling" might require massive resources to become viable.
2. Too Narrow: Conversely, a niche that's too narrow, like "St. Petersburg Professional Dwarf Tossing League," may lack sufficient demand for monetization. Find a balance by researching keywords associated with potential concepts.
Keywords
Research the number, demand, and supply of keywords related to your theme. Each page should focus on a specific keyword or phrase. Tools like Wordtracker can help find high-demand, low-supply keywords, sparking ideas for targeted content creation.
Subject Knowledge
Choose a concept you know well and are passionate about. Your enthusiasm will shine through in your content, making it more engaging and credible to readers. Passion-driven sites have a competitive edge as readers sense authenticity.
Monetization Potential
A strong website concept presents various monetization avenues, whether you plan to sell products, offer services, use AdSense, or promote affiliate programs. Assess these options early to ensure your site can generate income. Creating great content without monetization potential diminishes your efforts.
Final Thoughts
Throughout the website-building process, remember to relax and enjoy yourself. Consider the perspective of your target audience: what are they searching for? What appeals to them? Understanding their demographics and preferences will help you design a site that attracts the necessary targeted traffic for success.
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