Common Mistakes Home Page Design
Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.
Common Mistakes in Home Page Design
The home page of a website, intranet, or portal is crucial. It should clearly guide visitors on what they can explore deeper within the site or at least set their expectations. However, many home pages end up being compromises that prioritize internal politics over visitor needs. To create a home page that aligns with corporate goals and user expectations, avoid the following pitfalls:
Key Pitfalls to Avoid
1. Overloading with Information Instead of Links
Many home pages are cluttered with detailed content like news articles or company descriptions, and overloaded with images. Visitors aren't there to read everything on the home page; they want links that guide them quickly to the information they seek. Overloading with information reduces space for valuable links, making it difficult for visitors to find what they're specifically looking for, which might discourage them from navigating further.
- Navigation vs. Destination Pages: Home pages should function as navigation hubs, guiding visitors with links to different sections. Use two linking strategies:
- Individual Links: One link per major section.
- Category Links: A main link followed by sub-category links for more details. This is especially useful for sections you want visitors to explore more thoroughly.
2. Using Animations or Animated Links
Research shows that animations like rotating banners or animated text distract visitors. Yet, they're prevalent due to marketing demands. Designers should explain to stakeholders that online visitors come with specific goals, unlike offline ad viewers who need to be attracted.
- Alternative: Hooks - Use static images or graphics with minimal text to describe what visitors can expect. This approach enhances usability without the distractions of animations. Ensure hooks are relevant to the page audience.
3. Failing to Clarify Site Purpose
Visitors arrive with specific tasks in mind, such as finding pricing, applying for jobs, or downloading reports. Using clear action verbs like "download," "apply," or "discover" helps visitors quickly locate links relevant to their needs. This reduces frustration and enhances site effectiveness.
4. Neglecting Home Page Basics
Implement essential usability practices on the home page:
- Keep it Short: Limit home page length to under two screens at 800x600 resolution, ideally fitting within one screen. Strategic links should be placed prominently to avoid missing critical navigation opportunities.
- Include Site Support Tools: Provide easy access to a site map or search functionality, as about 30% of visitors prefer using search to find information.
- Privacy Policy and Company Links: Ensure links to privacy policies and company profiles are available. Company logos should be in the upper left corner but linked only from other pages to maintain consistency.
- Consistency in Navigation: Ensure the home page's navigation is consistent with the rest of the site to prevent confusion.
By focusing on these key areas and avoiding common mistakes, you can create a more effective and user-friendly home page that meets both corporate and visitor needs.
You can find the original non-AI version of this article here: Common Mistakes Home Page Design.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.