Before You Redesign Your Web Site

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Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.

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Before You Redesign Your Website


Summary:
This article outlines four crucial steps to consider before embarking on a website redesign. Following these guidelines will help you save time, cut costs, and achieve desired results: define clear objectives, choose the right web designer, be cautious of fleeting trends, and ensure your project stays on course.

1. Clearly Define Your Goals

Before diving into a website redesign, it's essential to define precisely what you want to achieve. Whether it's updating the design or adding new functionalities like online ordering or member logins, every change should align with your business goals, such as boosting sales and retaining customers. Consider breaking the project into phases to focus on immediate priorities, like improving search engine rankings, before adding complex features such as user forums.

2. Choose Your Designer Carefully

Selecting the right web designer is critical. A good designer understands the context of your business and crafts designs that reflect your brand's personality?"not just their creative vision. While industry knowledge is valuable, the ability to adapt and learn is crucial. Examine the designer's portfolio and contact references to ensure they have the necessary skills and insight to handle your project.

3. Avoid Falling for Trends

While staying updated on the latest design trends and technologies is important, they should only be used if they serve your website’s goals. For example, while Flash can enhance interactivity, it should only be used if it aligns with your overall site design and purpose. Don't let flashy effects overshadow your primary objectives.

4. Focus on Purpose

The main reason for redesigning your website is to grow your business by increasing sales and retaining customers. Every feature on your site should support this mission. A redesign is a significant investment, and it's crucial that it contributes to your company's growth effectively, rather than simply providing a superficial update.

The most successful website redesigns combine your company’s vision with user-friendly, memorable design that adds real value to your clients. These efforts will pay off significantly over time.

Best of luck with your website redesign!

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For further insights, visit Greg RS Kihlstrom's work at [Carousel30](http://www.carousel30.com). Greg is an internationally recognized designer specializing in web, motion graphics, and print.

You can find the original non-AI version of this article here: Before You Redesign Your Web Site.

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