5 Common Mistakes of Website Design

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5 Common Website Design Mistakes


Summary:

Mistake #1: Using Flash

Did you know that using Flash on your website can decrease engagement by up to 370%? Flash sites may look impressive to some, but they often fail to display correctly across different devices and connections. This can lead to high bounce rates, with visitors closing your site due to long loading times.

Mistake #2: The "Internet Catalog" Approach

Listing everything you offer on one page might seem comprehensive, but it often overwhelms visitors. When people face too many choices, they become confused and are less likely to make a purchase. Focus on a clear and streamlined navigation instead.

Mistake #3: Over-Optimizing for Search Engines

Many believe that optimizing every page for search engines is essential. However, this often comes at the expense of persuasive sales copy. It's crucial to maintain the integrity of your message rather than just seeking higher rankings. A better strategy is to create optimized entry pages for specific keywords that link to your main sales content.

Mistake #4: Overuse of Graphics

While graphics can enhance user experience, they can also distract from your core sales message. Remember, you only have about seven seconds to grab a visitor’s attention. If your site takes too long to load because of heavy graphics, you risk losing potential customers.

Mistake #5: Lack of Marketing Insight

Many web designers have limited marketing experience. A beautifully designed site won't lead to sales without a strong marketing strategy. It's essential to work with designers who understand online marketing to ensure your site can generate revenue.

For professional website design advice, visit [Online Web Consultants](http://www.onlinewebconsultants.com).

You can find the original non-AI version of this article here: 5 Common Mistakes of Website Design.

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