The Importance of Keyword Marketing for Newbies part 1 of 2
Below is a MRR and PLR article in category Internet Business -> subcategory Traffic Generation.
The Importance of Keyword Marketing for Beginners: Part 1 of 2
Overview
Your keywords are one of the most crucial elements of your website?"arguably even more significant than the content itself. When it comes to online product or service promotion, keywords are your greatest allies. Don't overlook their importance, and read on to discover why.
Understanding Keyword Marketing
It's surprising how many newcomers to online marketing don't grasp the significance of keyword marketing. Believe me, keywords play a pivotal role in your website's success, and here's why.
Imagine interviewing me, an acclaimed dog expert, about dog shows, yet I never mention dogs once. Would you see me as an expert? Probably not. Similarly, search engines function in this way.
The Problem with Broad Keywords
Check the keywords in your website’s HTML meta tags. Likely, they include your website's name, your product name, and broad terms like "golf" or "pets."
When someone asks about your website, you might say it’s about golf, covering clubs, courses, clothing, and novelty items. However, if your keywords are vague, like "golf" or "clothing," search engines will categorize your site under these broad terms, possibly missing niche aspects like "novelty golf gifts."
The Competition for Keywords
Let’s say you search for "golf gifts" on Google. Will your page appear in the results? If your keywords are too broad, probably not. For example, "golf" may yield 689 million pages, while "novelty golf gifts" narrows it down to 9 million. Still a lot, but better odds.
Effective Keyword Strategy for Beginners
1. Select Specific Keywords: Identify about 8 keyword phrases representing your site but with less competition. Use Google to gauge competition.
2. Check Search Volume: Use tools like Overture to check how many people search for your chosen phrases. Aim for those with around 2,000 searches per month for better visibility.
3. Integrate Keywords into Content: Ensure the chosen keywords are used within your page content. Search engines verify your expertise by matching keywords with relevant content.
What’s Next?
There’s more to do once your keyword list is optimized. In the next article, we’ll explore how to enhance your pages to improve rankings and visibility, ensuring your site is one of the top choices when users search those keywords.
Stay tuned to learn how to secure a spot on the first pages of search results and drive more traffic to your website!
You can find the original non-AI version of this article here: The Importance of Keyword Marketing for Newbies part 1 of 2.
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