Linking for Fun and Profit
Below is a MRR and PLR article in category Internet Business -> subcategory Traffic Generation.
Linking for Fun and Profit
Is Reciprocal Linking Really Dead?
Building links might not be the most exciting activity, but it’s essential to ensure your website doesn’t get “Lost in Cyberspace.” Google and other major search engines reward sites with relevant and important links. If you want to boost your search engine traffic, focus on two key elements:
1. Keyword-rich, search engine-friendly content
2. Relevant, high-quality incoming links
Both strategies are crucial for success, so don’t neglect one for the other.
How to Build Links Effectively
Constructing links isn’t rocket science, but it requires time and effort. Here’s a step-by-step guide to get you started:
1. Use the Google Toolbar
Install the Google Toolbar (http://toolbar.google.com/) to view the PageRank (PR) of web pages. PageRank, rated 1 to 10, reflects a page’s importance. Prioritize links from pages with higher PR, as they provide more value.
2. Create a Resource Directory
Set up a resource or links directory on your site, making it clear that you’re open to exchanging links. Specify your linking policy to inform potential partners under what conditions you’ll exchange links.
3. Focus Your Directory
Build a directory relevant to your business, rather than a broad collection of unrelated links. Initially, you might feel tempted to link with anyone, but being selective will pay off in the end.
4. Request and Provide Links
Before asking someone to link to you, add their site to your directory. Politely contact the webmaster, explaining their site’s relevance to your visitors. Provide the URL of their link on your site and request a reciprocal link, specifying how you’d like your link text to appear. Avoid demanding language.
5. Follow Up
If you get no reply after 2-3 weeks, send a courteous follow-up. If there’s still no response, move on. Focus on productive efforts rather than worrying about unreciprocated links.
6. Evaluate Link Requests
When a site requests a link, ensure it meets your quality standards?"?"avoid linking to “link farms.” Only link to sites with valuable content.
7. Beware Link Farms
Watch out for webmasters who add your site to a “directory” with no real content, while asking you to link to a better site. This practice benefits only them, not you.
8. Seek High PR Links
Aim for partners with high PR but ensure the PR of the specific page containing your link is valuable. Check the actual page PR before agreeing to link exchanges.
9. Keep Links Accessible
Ensure each page in your links directory is no more than two clicks from your home page. Your link on a partner’s site should have similar accessibility to maximize value.
10. Negotiate Fairly
Experienced webmasters know the importance of high PR links. Exchange links of equal value. As a new site, you might lack PR initially, but listing in large business directories, even paid ones like Yahoo or Microsoft, can help.
11. Optimize Anchor Text
Be clear about your preferred link text. Include targeted keywords in the anchor text, but vary them to avoid over-optimization. Instead of “Steve Pronger Web Business Solutions,” aim for keywords like “Small Business Website Designer.”
Discover Quality Link Partners
Use resources like Value Exchange (http://www.stevepronger.com/value_exchange.htm) to connect with like-minded webmasters and find quality link partners.
By following these steps, you’ll enhance your site’s visibility and search engine ranking, leveraging links as a powerful tool for success.
You can find the original non-AI version of this article here: Linking for Fun and Profit.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.