Good Keywords - More Than Good Demand

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Good Keywords: Beyond High Demand


Overview

Finding the right keywords for your website is crucial, but their effectiveness goes beyond just high demand. Here's what to consider.

Key Considerations


1. Demand/Supply Ratio:
- While "fishing" had 289,000 searches last month, it competes with 35 million results on Google. In contrast, "bass fishing tips" has 3,700 searches and only 31,000 competing pages, making it a more achievable target.

2. Total Supply:
- For niche terms like "dirtbagging," with only 240 results and about 20 monthly searches, securing a first-page spot is easier. However, even if a keyword has vast demand but also immense competition, ranking high can be challenging. Being on the tenth page won’t drive traffic.

3. Type of Keyword:
- The keyword's nature affects your visitors. For sales, terms like "fishing poles" might be more valuable than "fishing stories," even with half the traffic, as they attract buyers.

4. Unique Keywords:
- I initially optimized my site for "brain power" and later discovered "brainpower" garnered more traffic. Consider unusual search terms, but avoid misspellings or poor grammar that might harm your site's credibility.

5. Value of Keyword Ads:
- If you use Google Adsense, the value of ads related to keywords matters. For instance, poetry pages might earn $0.04 per click, whereas surveillance camera topics could earn $2.00 per click.

Final Thoughts

Consider your genuine interest in a topic when researching keywords. Can you provide valuable content that meets searcher expectations? Balancing demand with meaningful engagement will lead to more effective keyword strategies.

You can find the original non-AI version of this article here: Good Keywords - More Than Good Demand.

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