The Secret To Promoting Sites With Articles
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
The Secret to Boosting Your Site with Articles
Unlocking the Power of Articles for Site Promotion
Publishing articles online is an excellent strategy to enhance the number of inbound links to your site. As search engines index these articles, they serve as landing pages, driving traffic to your website. Whenever feasible, use articles to promote your site.
Crafting Compelling Content
Focus your articles on the foundational aspects of your product or service. Aim to write "how-to" guides or introductory pieces, as these attract the most interest and are more likely to be shared by other sites. While more detailed articles can also be effective, they often reach a smaller audience.
Striking the Right Tone
Ensure your articles are informative rather than promotional. Avoid turning your content into sales pitches. Both readers and webmasters seek valuable information, not advertisements, so prioritize offering insights.
Imagine being a webmaster looking for content to enrich your site. Would you choose articles that feel like sales pitches? Probably not. Instead, you'd opt for informative pieces that provide real value to your audience.
Effective Linking Strategies
Articles are powerful tools for building link counts, as search engines generally favor them. To maximize this, include no more than two links in your byline. This approach tends to look cleaner, and many directories permit only a couple of links.
These links should direct users to two different pages on your site. One could lead to your homepage, and the other to a page relevant to the article's topic. By rotating links with each new article, you enhance the link popularity of both your homepage and internal pages. Google, in particular, rewards sites with multiple high-link-count pages.
HTML versus Text Links
Some directories allow HTML in bylines, enabling you to bypass typing out URLs. However, consider typing them out to simplify things for webmasters who may want to republish your article. This way, they won't need to decipher your hyperlinked text, especially for sub-domains.
Conclusion
I've successfully used article campaigns to market various sites. By following these strategies, you can effectively promote your site as well.
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