Re-Use The Links You Have When Revising Your Site
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
Make the Most of Your Existing Links When Revamping Your Website
Introduction
When redesigning a website, many owners opt for a complete overhaul, including new links. However, maintaining your existing links is crucial for retaining page rank and traffic.
Preserve Page Rank
You've invested time and effort to achieve high page ranks. Discarding them is a missed opportunity. Leveraging these links can be as beneficial as buying "expired domains," where the existing traffic is redirected to a revamped site.
Strategic Planning
Before implementing a new site layout, evaluate your current links and note their page ranks:
- Page 1 (PR 3/10): www.yoursite.com/page1
- Page 2 (PR 4/10): www.yoursite.com/page2
- Page 3 (PR 2/10): www.yoursite.com/directory/page3
Focus on pages with higher ranks (e.g., 4/10) for key content. This strategy helps ensure these pages are quickly indexed by search engines under the new layout.
Consider User Experience
Users often bookmark pages they find valuable. If you remove these pages, you risk frustrating returning visitors. To mitigate this, if you must delete pages, create a "Page No Longer Exists" message to acknowledge their inconvenience.
Reusing High-Ranking Links
Don’t hesitate to incorporate your high-ranking links into the redesign. Search engines will recognize familiar pages and understand that the site has been updated, not deleted.
Checking for Missing Pages
If you have many pages indexed by Google, it’s wise to verify their status post-update. To do this:
1. Search "www.yoursite.com" in Google, including the quotes.
2. Click on the link displaying more results from your site.
Review these pages to ensure all outdated links are addressed, and necessary changes are made.
Conclusion
Reusing high-ranking links is a smart way to preserve your site’s SEO strength. With thoughtful planning and execution, your site redesign can retain its search engine success while delivering a fresh user experience. Good luck with your updates!
You can find the original non-AI version of this article here: Re-Use The Links You Have When Revising Your Site .
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