Optimising your travel website
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
Optimizing Your Travel Website
Introduction
With countless travel websites available, standing out in search results can be a daunting task. If you search for "discount air travel," Google yields over 32 million results, while "cheap accommodation" brings up more than 11 million. So, how can your travel website compete with these numbers and rank higher in search engine results?
Strategy Overview
In both digital and physical markets, you must decide between a universal or focused approach. A universal strategy means offering everything from airline tickets to hotel and car rentals globally. However, this puts you against giants like Expedia, which boasts over 5 million backlinks. The resources needed to overtake such sites for popular keywords are substantial. Instead, consider targeting less competitive terms. For instance, the top result for "discount plane tickets" isn't a homepage and has a PageRank of just 4?"a target within reach.
Focused Strategy
A more accessible approach involves zeroing in on a niche market. Optimize your site to rank well within this specific area. For example, "Bed and Breakfast in Woodbridge, Suffolk, England" may not offer much value due to limited demand, but it illustrates how specificity reduces competition. Strive to find a balance: markets where ranking highly is both achievable and beneficial.
Once you've identified your niche and corresponding keywords, the goal is to enhance your site's ranking. While this article won't delve into the specifics of search engine optimization (SEO) strategies, it emphasizes one core principle: building links.
Building Links
Link building is essential. You need to convince other websites to link back to you, ideally creating a network of triangular links (linking to one site while receiving a link back from another). This approach is often viewed more favorably by search engines.
One practical method is using free travel link exchanges. Websites like [this one](http://www.skiwhistler.co.uk/extranet/links.cfm) offer quick exchanges. Fill out the form, add your link to their site, and they'll reciprocate within a day. Repeat this process extensively, and with time, you'll likely see a boost in your rankings.
Conclusion
By strategically choosing your market and building effective links, you can improve your travel website's visibility. With patience and persistence, you can carve out a successful niche and potentially see significant financial rewards.
You can find the original non-AI version of this article here: Optimising your travel website.
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