Linking Viral Advertising is a Good Virus
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
Linking: Viral Advertising as a Good Virus
Summary
Getting your website on the first page of search engine results is crucial. One effective strategy is backlinking, where a reputable website recommends yours, enhancing its credibility and search engine ranking.
Keywords
Reciprocal linking, viral advertising, affiliate marketing tips, Kathryn Beach
Article
You've built your website, but how do you make sure people find it? The key is driving traffic, especially targeted traffic. What does that mean? It means attracting visitors who are specifically interested in what you offer. They might find you through word of mouth, ads on other websites, search engines, ezine ads, safelist emails, or traffic exchange splash pages.
Adventures with Search Engines
Let's focus on search engines. When people look for information online, they often start with a search engine. But how far do they usually go? Here's a typical scenario: I recently spent hours searching for a driver and image editing software for my scanner. I started with broad search terms, then refined them as I went along. I rarely went past the first page of search results.
Your website needs those highly targeted keywords, so when someone types them into a search engine, they have a "Eureka! I've found it!" moment upon discovering your site.
But even with the right keywords, how do you land on that coveted first page of search results?
The Power of Backlinking
One effective method is backlinking, a form of online word-of-mouth advertising. If a website respected by search engines recommends yours, it boosts your site’s credibility. Search engines see these links, visit your site, and recognize it as a valuable resource for those keywords, elevating your ranking in search results.
For example, if your site focuses on image editing software, your link should appear on related sites about scanners or cameras, directing their visitors to you.
Reciprocal Linking: A Mutual Benefit
To establish these connections, you might engage in reciprocal linking: "I'll link to your site if you link to mine." Though time-consuming, this strategy is worthwhile if you choose relevant sites. Linking irrelevant sites, like those about used cars or baby showers when your topic is image software, won’t help.
To find appropriate sites to link with, use search engines strategically. Search for "your site's keywords" followed by "link to us" or "add your link." Use related keywords too. For instance, if you’re focusing on image editing, consider terms like "scanner software" or "photograph editing software."
There are also software solutions to simplify linking. Websites like Value Exchange allow you to enter your keywords and receive notifications of sites compatible with yours. You can then easily propose link exchanges.
Once your site is linked on another website, it remains there, continually attracting visitors and search engines. Keeping your content fresh and relevant is crucial, as search engines favor new and unique content.
The Advantage of One-Way Linking
Beyond reciprocal linking, there’s one-way linking, where your article is shared on another site with your link in it. This is ideal?"a win-win situation where the website owner gets fresh content and you get a valuable backlink. This method is viral, spreading your reach even further.
Conclusion
That’s linking in a nutshell. There are numerous other methods of online promotion, but we’ll explore those another time. For now, keep an eye out for the emerging trend of tagging?"a novel way to create a personal search engine experience by marking relevant content across the web.
Happy linking, and watch your search engine ranking soar!
You can find the original non-AI version of this article here: Linking Viral Advertising is a Good Virus.
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