Know When Two Sites Are Better Than One

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Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.

When Two Sites Are Better Than One

Understanding the Benefits of Multiple Websites

In the rapidly evolving world of internet marketing, sometimes two websites can be more effective than just one. Here are four scenarios where having dual sites can benefit your online business.

1. Aggressive Article Marketing

If you're delving into vigorous article marketing or pursuing numerous reciprocal links, managing two sites may be advantageous. While these strategies are legitimate ways to attract visitors, Google now prefers a more gradual approach to link building. Rapid link acquisition can raise red flags. To mitigate this, consider directing links from aggressive marketing campaigns to a secondary site. This way, your main site remains stable and secure in Google's eyes.

2. Link Triangulation

Link triangulation is a valuable method for acquiring one-way links, and having two sites is essential for this tactic. By offering to link to a partner's site from Site A while they link back to Site B, you establish beneficial connections. You can alternate between the sites, thus gaining one-way links steadily. This method aligns with Google's preference for slow and steady link building.

3. Separating Adsense and Affiliate Marketing

There's ongoing debate about whether Adsense affects affiliate sales. To clarify, test your site by running Adsense ads alone for a month, followed by a month of exclusive affiliate products. This experiment will show which approach yields higher revenue. If Adsense does impact sales, consider creating two sites?"one focused on affiliate product reviews and another on informative content with Adsense ads.

4. Targeting Different Search Engines

Each search engine has unique ranking criteria, with minimal overlap between Yahoo, MSN, and Google. Techniques that succeed with Yahoo and MSN might not work with Google. For optimal results, consider creating two sites. Use your robots.txt file to exclude the Googlebot from the Yahoo/MSN-focused site, and vice versa. This tailored approach allows each site to excel with its targeted search engine's criteria.

By strategically employing two sites, you can navigate the complexities of internet marketing more effectively, optimizing your reach and results.

You can find the original non-AI version of this article here: Know When Two Sites Are Better Than One .