If You Build It They Will Come...
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
If You Build It, They Will Come... Or Will They?
Building a website is just the beginning. Without links leading to it, no one will know it exists, and it won't show up in search engine results. To attract visitors, promotion is key. Here's how you can do it effectively:
Importance of Web Directories
Web directories may not drive a ton of traffic directly, but they're crucial for improving search engine rankings. Check out lists of free, non-reciprocal, search engine-friendly directories, like those at info.vilesilencer.com, to get started.
Pay Per Click Advertising
Pay Per Click (PPC) advertising, such as Google's AdWords or Yahoo's Overture, can be useful but tricky. Setting a daily budget helps, but remember that costs can add up?"$5 a day becomes $150+ a month. Carefully select keywords that aren't overly competitive and polish your sales copy before diving in.
Quality Over Quantity
While everyone wants more traffic, not all traffic is valuable. Autosurfers, manual hit exchanges, and purchased visitors often just consume bandwidth without offering real benefits. Unless you're earning from pay-per-impression ads, like banners and popups, this traffic can be pointless.
Encouraging Repeat Visits
To succeed, you need visitors who return. Unless you're selling a one-time product and have exceptional sales copy, repeat visits are crucial. Typically, it takes about seven exposures to a product before a customer decides to buy. Ensure your site offers enough value for visitors to want to come back.
Reciprocal Linking
Reciprocal linking is sometimes undervalued, but it can still be a powerful traffic driver. Swap links with related, non-competing sites. Avoid linking to competitors, as it could lead to losing potential customers. For example, a web hosting site might link to a site selling scripts or programs, catering to similar audiences without direct competition. Linking with web directories that require reciprocation can also be beneficial.
One-Way Linking
One-way links are considered the gold standard for SEO and traffic. To gain these, submit your site to free web directories or write and distribute articles relevant to your industry. Include a resource box at the end and submit to sites like ZapContent.com or ezines. Fresh content is always in demand, and many webmasters will share your article for free. The most challenging but rewarding method is creating such valuable content, tools, or resources that others want to link to you voluntarily.
By utilizing these strategies, you can transform your website from a lonely outpost into a bustling hub of activity. Remember, building it is just the start?"promotion is what brings them in.
You can find the original non-AI version of this article here: If You Build It They Will Come....
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