Google Best Search Engine Optimization SEO Practices - Part 3
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
Google Best SEO Practices - Part 3
Introduction
In this third installment, we'll focus on optimizing your site's meta tags for better performance on Google. We'll explore five crucial meta areas in the order they should appear in your source code.
1. DTD Statement
Start your head section with the Document Type Definition (DTD) Statement. This tag facilitates faster and deeper indexing with Google, reducing the time your site might spend in the "trustbox." Use HTML 4.0 or 4.01, typically opting for the Transitional type.
2. Title Tag
The title tag is vital for SEO, impacting three key elements: the listing (where the title is a main component), click-through rates (where the title encourages clicks), and conversion (the ultimate goal of optimization). Importantly, it's the only element indexed for listing link text in Google SERPs. Aim for a concise title of 7 to 8 words.
3. Description Tag
Google uses the description tag to create a page summary. Craft this tag to appeal to searchers, not just search engines. Though it might not influence ranking in competitive markets, it enhances user experience. Keep it around 150 characters for optimal impact.
4. Keywords Tag
Interestingly, Google uses this tag as a spam checkpoint rather than for ranking. Avoid placing your niche keywords here, as it may inadvertently share your strategy with competitors. Instead, integrate main keywords naturally throughout your content. Ensure each page has a unique set of keywords, ideally around 200 characters.
5. Charset Type
This head section element informs the browser how to handle certain characters. Google indexes pages more efficiently with the 8859-1 charset, as it avoids time-consuming data encoding. However, if your site includes forms for international users, consider using UTF-8 to support non-standard characters.
By carefully optimizing these five meta areas, you can enhance your site's performance and visibility on Google.
You can find the original non-AI version of this article here: Google Best Search Engine Optimization SEO Practices - Part 3.
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