Exposing the Hyperlink

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Exposing the Hyperlink


Understanding Hyperlinks


A hyperlink, often referred to simply as a "link," is a reference in a digital document that connects to another document or resource. While hyperlinks are crucial to the hypertext transfer protocol (HTTP) used on the World Wide Web, they're also present in offline documents like PDFs and XML files. Hyperlinks allow users to access content, either viewing it separately or integrating it into the current document.

The Evolution of Hyperlinks


The concept of hyperlinks dates back to 1965, introduced by Theodore Nelson in his "Xanadu Project." He transformed the fictional idea of microfilm cross-referencing into digital connections. Initially intended for single computers, the introduction of DARPA's network expanded the idea, enabling links between documents on networked machines. The notion of linking within a single document evolved alongside, laying the groundwork for the World Wide Web.

How Hyperlinks Work


A hyperlink consists of two parts: the source anchor and the destination anchor. The link originates at the source and directs to the destination, often called the hyperlink target. Most web browsers highlight hyperlinks in different colors. Clicking a hyperlink activates it, displaying the target document.

Hyperlinks and Search Engines


Hyperlinks are essential for navigating the Web, but search engines make the overwhelming amount of information manageable. Many search engines use "page ranking" to evaluate a website's information quality, largely based on hyperlink popularity. While page ranking involves complex algorithms, the basic idea is simple: the more hyperlinks pointing to a webpage, the higher its rank. However, not all hyperlinks hold the same value; links from reputable sites like CNet or Microsoft enhance page rank more than those from less known sources. This method evaluates hyperlink quality, providing a useful, although imperfect, system for identifying valuable web content.

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