Do It Big. Get Noticed.

Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.

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Think Big, Get Noticed


Overview

Reaching the top of search engine results can feel like an endless struggle. By the time you achieve it, the criteria often change. This means conventional digital strategies might not always be effective for promoting your website.

Keywords

Website, promotion, advertising, marketing, niche, search, links

Content

In business, especially online, the mantra is clear: think big. The internet is highly competitive, demanding a distinct niche and a creative approach to stand out. If you embrace this mindset, you'll gain an advantage.

Relying solely on search engine optimization can be frustrating; rules constantly evolve. Trading links and other traditional strategies may not lead to sustainable growth, as many partners may drop off. Ultimately, online methods often require financial investment.

This is where thinking big comes in. Let me illustrate with a story. I came across a website owned by a UK artist focusing on original art, specifically cartoon-like pencil sketches. Her plan was simple: sell her art on shirts, stationery, and greeting cards via her website. However, she faced a common problem?"no traffic.

We've all been there, wishing for more visitors. But instead of dwelling on online tactics, consider an innovative offline strategy. Here's what I suggested to the UK artist.

Why not start a "Loan a Shirt" campaign? The idea was to circulate a shirt adorned with her artwork worldwide. Each recipient would wear it for a day, then pass it on. Participants could log their shirt's location on her website, effectively tracking its journey.

This low-cost, creative initiative could generate significant exposure, as the website address would be prominently displayed on the shirt. Participants would experience the product firsthand. It could even become a charitable event, drawing media attention with a well-crafted press release.

Concerns about the shirt not being passed on or getting lost? Sure, those risks exist, but what if it succeeded? The costs were negligible, requiring only innovative thought to address potential setbacks.

The essence of this approach is to leverage offline strategies to boost online presence. It doesn’t have to be expensive or conform to traditional advertising rules. The key is to think big, act big, and get noticed. After all, that's the ultimate goal, isn't it? Not just to advertise, but to make an impact.

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