35 Revenue Increase from Your Website
Below is a MRR and PLR article in category Internet Business -> subcategory Site Promotion.
Boost Your Website Revenue by 35%!
Introduction
Did you know that 35% of visitors leave company websites without achieving their goals? By following just two simple strategies, you can increase your online revenue by a third or more!
The Research
Jakob Nielsen, a leading expert in website usability, recently revealed that, on average, visitors fail to find what they need 35% of the time across 139 websites. Alarmingly, 37% of users couldn’t even locate the company’s contact details! Rather than giving up, these users often turned to competitors to find the information they seek.
The Solution: Two Golden Rules
Here’s how you can keep potential customers from turning to your competitors:
1) Write First, Build Later
The essence of most websites is in the content. It’s crucial to let the writing guide the structure. Many businesses do the opposite, designing their website first and then trying to fit content into it. This is counterproductive. Just like a speech is structured around its message, your website should be shaped by its written content. Plan and perhaps even write your entire site before starting the design process.
2) Write for Your Customer
Focus on what your customer wants to know, not just on what you want to communicate. Engaging content is key to keeping your audience interested. Answer these questions:
- What do you do?
- What benefits do you offer?
- Why should they choose you over competitors?
- What are the costs?
- How can they contact you?
- Where are you located?
Your website needs to present a wealth of information concisely. With limited screen space, particularly on your homepage, make sure all crucial details fit within one view without overwhelming visitors with text. A third of the screen is roughly what you have for written content, so choose your words wisely.
Why Writing Matters
Websites are powerful marketing tools, able to reach millions for minimal cost. However, countless competitors can do the same, leveling the playing field. Clearly structured content ensures simplicity and usability. The words are where your power lies.
Eight More Reasons to Write for Your Audience
1. There are about 550 billion documents online.
2. Around 7 million new documents are added daily.
3. Workers spend so much time finding information that it costs organizations $750 billion annually!
4. Reading from a screen is 25% slower than reading from paper.
5. Valuable content fosters site loyalty; people visit no more than 19 sites a month to avoid overload.
6. 79% of internet users scan rather than read thoroughly.
7. Information gathering is the internet's main use, with 73% of users engaging in this activity.
8. Nearly half of all internet users search for work-related information online rather than in magazines.
By implementing these strategies and focusing on your audience, you can significantly boost your website’s effectiveness and revenue.
You can find the original non-AI version of this article here: 35 Revenue Increase from Your Website .
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