What s The Big Deal About Google s BigDaddy Update
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
What's the Big Deal About Google's BigDaddy Update?
Summary:
Discover the impact of Google's BigDaddy update, designed to give more value to content-rich websites.
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Google frequently updates its algorithm to rank websites better, and these updates can significantly affect online businesses due to Google's market dominance.
Updates are named similarly to hurricanes. In the past, we’ve had updates like Jagger, the infamous Florida Update in 2003, and Austin in 2004. These updates aim to either enhance the identification of high-quality content or reduce low-quality content in search results.
Recently, many website owners noticed fluctuations in their Google-driven traffic due to these updates. Such changes are typical during algorithm updates as the index gets synchronized across data centers, temporarily altering site rankings.
Google's most recent update, BigDaddy, is a substantial overhaul of its algorithm. Despite significant initial disruption, many marketers find their rankings largely unchanged from a month ago. This stability is unusual compared to past updates like Florida and Jagger, which dramatically changed search engine results.
What's the Big Deal About BigDaddy?
At first glance, BigDaddy might seem insignificant, but it brings several improvements that benefit content-rich websites:
- Expanded Indexing: The update increases the index's size, allowing Google to delve deeper into sites and index more content types like HTML, JavaScripts, and Flash.
- URL Canonicalization: This process determines the most appropriate URL for a given page, ensuring your site gets proper credit despite variations in URL spelling.
- Elimination of Page Hijacking: BigDaddy addresses the issue of page hijacking through 302 redirects, hopefully eliminating this tactic.
- New Spider: The update introduces a new spider called Mozilla Bot, replacing the familiar GoogleBot. Its identifier is Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html).
- Reduction of Search Engine Spam: Google continues to combat black-hat SEO tactics like purchased keywords and link farms. If you're still using these, BigDaddy may have affected your site already.
BigDaddy: A Sign of More Changes Ahead
Following BigDaddy, expect several developments:
- PageRank (PR) Adjustments: Your website’s PR will likely shift in the coming weeks. Sites aligned with Google's best practices may see PR improvements, while those using disapproved techniques may see declines. Check Google's webmaster guidelines for more information.
- Re-crawling of Older Content: Some outdated or unlinked content may be removed as Google re-crawls sites.
- Future Updates: Several smaller updates utilizing BigDaddy’s new infrastructure are anticipated, potentially affecting Flash-heavy and reciprocal-link-heavy sites differently.
Conclusion
For those practicing ethical SEO, BigDaddy is no reason to worry. Rankings that fluctuated due to the update likely stabilized by now, potentially even improving slightly. Expect PageRank adjustments and deeper crawls by Google’s new spider in the upcoming weeks. Additionally, watch for future updates targeting specific challenges like Flash content.
Remember, like hurricanes, algorithm changes may stir things up, but with a solid foundation, your website will weather the storm and emerge strong.
You can find the original non-AI version of this article here: What s The Big Deal About Google s BigDaddy Update .
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