What is basic SEO and how does one go about it

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What is Basic SEO and How to Get Started?


Overview:

In May, Americans conducted a staggering 7.4 billion online searches. How can you ensure your website stands out?

Key Concepts:

SEO, or Search Engine Optimization, aims to improve rankings on major search engines like Google, Yahoo!, and MSN. Optimizing for these platforms is crucial since most users rely on them.

SEO by the Numbers:

- Google handled 3.3 billion searches.
- Yahoo! accounted for 2.1 billion.
- MSN saw 963 million queries.
(Source: Comscore)

Understanding SEO:

SEO comprises two main components:

1. On-Page Optimization: This includes everything you can control on your website.

2. Off-Page Optimization: This involves strategies external to your site, such as link building.

On-Page Optimization:

1. Keyword Research: Use tools to discover keywords related to your content.

2. Keyword Density: Analyze the top 10 results for your chosen keywords. For example, if "free downloads" is your target, observe how often it appears on the top-ranking site and in which areas (titles, meta descriptions, headers).

3. Content Strategy: Strive for a keyword density that mirrors successful sites without overdoing it. Excessive use can lead to penalties.

Off-Page Optimization:

Focus on gaining high-quality links from relevant sites:

1. Submit to Directories: Find directories related to your niche and submit your site.

2. Reciprocal Linking: Reach out to similar sites to exchange links. Customize your request to show genuine interest.

Example Email Template:
```
Subject: Link Exchange Request

Hi [Name],

I came across your site and was impressed by [specific feature]. I've added your site to [your site’s URL] and would appreciate your linking back.

Best,
[Your Name]
```

3. Link Tracking: Monitor how many sites link to your competitors using tools on search engines like MSN.

Conclusion:

Consistent link building and smart content placement can boost your rankings. Although the work is manual, the rewards in visibility and traffic are worth the effort. Keep refining your approach to stay ahead in the dynamic world of SEO.

Happy optimizing!

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