Using Keyword Analysis to Choose to right keywords
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Choosing the Right Keywords Through Effective Keyword Analysis
Making sure you're using the right keywords for your website is crucial, and performing a keyword analysis will ensure you meet this goal. Many companies mistakenly assume which keywords will attract their audience without proper analysis. Often, there's a disconnect between the keywords businesses think are relevant and those their potential customers actually use.
Getting Started with Keyword Analysis
Begin by listing the obvious keywords. Suppose you're creating content for a pet photographer. The basic keywords might include "pet photography," "pet photographer," "Vancouver photographer," and "Vancouver pet photography."
Next, consider less obvious options. Terms like "dog photographer," "cat photographer," "pet photos," "animal photography," and "pet pics" can broaden your reach. Explore related terms like "dog grooming," "puppy photos," and "animal art."
Once you've compiled a diverse list, the next step is to evaluate how often these keywords are searched and how much competition they face. For instance, a search for "pet photography" on Google returns about 24,900,000 results, indicating high competition and the need for strong strategies to rank well.
Back to the Basics
Since the focus is on a Vancouver-based pet photographer, narrowing your search to local terms can be more effective. Someone searching in Vancouver is likely to use "Vancouver pet photography," which yields 1,870,000 results?"significantly less competition compared to broader terms. Analyzing "Vancouver pet photographer," which brings back 3,360,000 results, shows a bit more competition but still provides valuable insight.
Optimizing Your Strategy
After analyzing each keyword's competition, you'll have a clearer picture of which ones to prioritize. It's wise to optimize each webpage with only one or two keywords for maximum effectiveness. Ensure your website has intuitive navigation so visitors can easily find what they’re looking for, even if they enter through deeper pages.
For highly competitive keywords, consider creating multiple pages focusing on that specific term to enhance your likelihood of ranking higher. This approach, combined with a well-structured sitemap, will guide potential clients smoothly through your site, improving their experience and increasing the chances of conversion.
By systematically conducting keyword analysis and strategically employing selected keywords, you’ll enhance your website’s visibility and establish a stronger connection with your target audience.
You can find the original non-AI version of this article here: Using Keyword Analysis to Choose to right keywords.
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