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Use SEO Effectively


Overview

Understanding the importance of keywords is the first step in effective search engine optimization (SEO). Keywords are the foundation of a successful SEO strategy. Let's delve into this critical aspect by defining keywords and key phrases.

Keywords

- SEO Delhi
- SEO Services Delhi
- SEO Services
- SEO Services India
- SEO India
- Web Promotion Services
- Web Promotion India

Article


Keywords and key phrases are specific words or phrases that align with what users enter into search engines. These are crucial for promoting a website and improving its search engine rankings. At the [SEO Services Delhi](http://www.e-fuzion.com/search-engine-optimization.html) Company (e-fuzion), keywords are used for off-page optimization, acting as anchor text to link back to the site. Google places high importance on anchor text, so incorporating a keyword can boost a site's relevance for that term.

Keywords also play a role in advertising and site promotion through PPC (Pay Per Click) and PPI (Pay Per Impression) strategies. Creating keyword-rich pages by repeating specific keywords can elevate a page's ranking for those terms. The strategy is to target one or two keywords per page, making it easier to rank in search engines. These pages then link to other pages within the site, encouraging deeper exploration.

Such optimized pages are known as Doorway Pages. Start by introducing keywords where they belong, such as in titles, which should generally be 60 characters or less, including spaces. Google truncates title text after 60 characters in the SERPs.

At [SEO Services Delhi](http://www.e-fuzion.com/search-engine-optimization.html), meta tags are also employed to describe web page content, providing data about the page. Search engines are open to new keyword combinations, and effective SEO techniques typically include at least eight keywords or phrases.



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