The Jury Is Out On Keyword Discovery
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
The Verdict on Keyword Discovery
Is Keyword Discovery Meeting Your SEO Needs?
Keyword discovery tools are a crucial part of any SEO strategy, but are they fulfilling their promise? Let’s explore if they align with your goals or if they're missing the mark.
The Cost Challenge
A common concern is the pricing model. The basic version only provides 12 months of demand and competition data unless you upgrade to the "Paid API" version, costing $400 monthly or $3000 annually.
Purpose of Keyword Tools
Before investing, consider why you need a keyword tool. Are you aiming for immediate results or long-term insights?
1. Immediate Results:
- We often seek current statistics to generate sales today. For example, the keyword "web traffic" currently gets fewer hits compared to "increase website traffic." However, relying on Keyword Discovery’s yearly data might mislead you, suggesting the opposite.
- Imagine optimizing for "web traffic" based on outdated data and realizing later you’ve wasted resources on less effective keywords.
2. Long-term Strategy:
- Long-term benefits could arise if you find keywords with consistently high demand and low competition over a year. However, this is rare due to the ever-changing online landscape.
- Larger websites targeting medium competition keywords might find this beneficial for a sustained SEO campaign.
3. Global Considerations:
- Covering international search engines can be advantageous, but only if you can localize effectively. Including unnecessary searches can skew your data and optimization strategy.
4. Source of Data:
- The lack of clarity on where KEI (Keyword Effectiveness Index) results are derived from can also be problematic.
What's the Bottom Line?
- For Long-term Stats:
- If your business needs long-term keyword statistics, Keyword Discovery could be beneficial, offering features not available in other tools.
- For Short-term Stats:
- Consider the price difference: Keyword Discovery at $3000 per year versus Keyword Tracker at $250 per year.
Ultimately, your choice should be based on the specific needs of your business. As always, "the devil is in the detail."
Useful Links
- For long-term stats without competition ratios: [Google Keyword Tool](https://adwords.google.com/select/KeywordToolExternal)
- For short-term stats:
- [Keyword Discovery](http://www.keyworddiscovery.com)
- [Keyword Tracker](http://www.web-traffic-toolz.com/wordtracker.html)
The verdict is up to you?"evaluate what service and tools best meet your needs.
You can find the original non-AI version of this article here: The Jury Is Out On Keyword Discovery.
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