The Heavily-Optimised SEO Article As Legitimate Search Engine Doorway Page
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
The Heavily-Optimized SEO Article as a Legitimate Search Engine Strategy
Overview
While heavily optimized doorway pages can lead to bans from search engines, well-crafted articles stand a better chance of ranking high. In the evolving landscape of SEO, understanding how to leverage optimization ethically can make a significant difference.
Keywords
SEO, search engine optimization, doorway pages
Article Body
Doorway pages, also known as satellite, channeling, information, landing, entry, or bridge pages, have long been controversial in the world of search engine optimization (SEO). These pages are often filled with keywords or key phrases designed solely to attract search engines, linking back to a main website.
Some of these pages may contain nonsensical content except for a coherent top paragraph, which includes a backlink to the main site using specific keywords as anchor text. These keywords usually appear in the title tag, meta description, and header (H1) tags, with the rest of the page containing machine-generated filler content. Other doorway pages might be purely spam and automatically redirect to another site using JavaScript or meta-refresh. Such tactics, if discovered, will likely result in search engine penalties or bans.
Typically, a doorway page exists independently outside the main website, without incoming links from it. Any links it does have might come from similar pages, all created to rank highly for particular search terms.
Despite Google's well-known decision to penalize BMW for engaging in this banned SEO practice, some companies still advertise their expertise in creating doorway pages.
However, there's a legitimate way to use these SEO techniques: by converting these pages into articles and submitting them to article distribution sites. While doorway pages are considered a Black Hat SEO tactic that can lead to bans, creating articles with similar SEO functions is a recognized White Hat practice. If a page is labeled as an "article," it becomes acceptable to search engines.
For instance, this article does not link back to my site. It is heavily optimized with SEO-related keywords, which might lead some to label it as search engine spam. However, it's meant as a commentary on the SEO industry, not spam.
So, is this article a doorway page? In SEO, it often depends on perspective. My advice is to focus on the results: if an article ranks highly for popular SEO keywords and links back to your main site without being banned as a doorway page, what are the actual consequences?
Indeed, the world of SEO can be quite puzzling.
You can find the original non-AI version of this article here: The Heavily-Optimised SEO Article As Legitimate Search Engine Doorway Page.
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