The Art Of Selecting Keywords For Your Small Business Website
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
The Art of Selecting Keywords for Your Small Business Website
Summary
Choosing the right keywords is both an art and a science. The goal is to identify words potential customers might use when searching for your products or services. Learn how to balance search volume and competition to optimize your website.Article
Effective search engine optimization (SEO) hinges on selecting the right keywords or key phrases. Keywords are the terms users enter into search engines like Google or Yahoo. For example, someone seeking help to build a small business website might use phrases like "website design" or "small business website." These terms guide search engines in locating relevant web pages.
While the relevance of a page to a search query involves multiple factors, the presence of relevant keywords is crucial. Therefore, selecting appropriate keywords is vital to ensure your pages appear when users search for the products, services, or information you offer. Although there is a wealth of information on keyword selection, it is as much an art as it is a science. It involves understanding search probabilities and using detective skills to anticipate what users will search for and how search engines will connect them to your webpage.
Think of keywords as mini ads for your website. If they are too generic, search engines might overlook your specific offerings. Keywords can be categorized into three main types: Niche, Primary, and Secondary.
Niche Keywords
Niche keywords are highly specific, resulting in lower search volumes but higher search result rankings. For example, a site selling SEO services might focus on the phrase "increase ExactSeek page rank." This keyword targets knowledgeable users interested in the ExactSeek search engine, ensuring visibility in searches like "Increase my page rank on ExactSeek." While fewer people search for this phrase compared to broader terms like "get better search engine rankings," the lower competition makes niche keywords advantageous.Primary Keywords
Primary keywords strike a balance between search volume and competition. These keywords are generic enough to attract considerable search volume but are still closely aligned with your website's content. They have some competition but can generate significant traffic. For instance, "non-profit website design" could attract relevant searches while facing less competition than "website design."Secondary Keywords
Secondary keywords experience high search volumes but also intense competition. For example, "website design" is widely searched but also faces millions of competitors. Although secondary keywords should not be ignored due to their potential to drive traffic, relying solely on such generic terms without incorporating primary or niche keywords may not yield substantial results.Conclusion
Ideal keywords receive a reasonable number of searches, are relevant to your site’s content, and face moderate competition. Even keywords with below-average search volumes can be excellent if they are highly relevant and face limited competition. Select multiple keywords for your site, and consider using unique keywords for each page if the content differs.Aubrey Jones, President and founder of Riverbank Consulting, Inc., provides SEO and internet services to small business owners through Webs 4 Small Business. With over a decade of experience in the technology and internet industry, he specializes in building and managing large commercial internet services.
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