The 7 Points of Do-It-Yourself SEO
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
The 7 Essential Steps to DIY SEO
Summary
Wondering how to optimize your website without hefty SEO fees? This guide breaks down DIY SEO into seven straightforward steps, crafted by a seasoned SEO expert specializing in small business internet marketing.
Key Steps
- Internet marketing for small businesses
- Applied web marketing
- Search engine ranking
- Web promotion
- Keyword density
- SEO strategies
Article Body
Navigating the complex world of SEO can be daunting, especially with the jargon-heavy advice found online. Hiring experts can be expensive, leaving many small businesses to wonder: Can I handle search engine optimization myself?
The answer is yes! The basics of SEO are accessible and revolve around intelligently using keywords. Here are seven key points to guide you.
1. Choose the Right Domain Name
Your domain name should reflect your business. For example, instead of registering www.FredJones.com, opt for something like www.BestWidgets.com. This approach not only boosts confidence but also improves search engine relevance.
2. Optimize Page URLs
Name your page URLs based on your content. Specificity helps with web promotion. For instance, name pages after your products or services, like BigYellowWidgets.htm or Buy-Widgets-by-Post.htm.
3. Use Effective Title Tags
Title tags are crucial for signaling page content to search engines. Include important keywords in both singular and plural forms. Customize each page’s title tag, such as "Widgets and After-Sales Widget Services," instead of generic terms like "Index."
4. Utilize Other Tags Wisely
While not as critical as title tags, the description tag can influence search results display. Keep it concise (25-30 words) and include your main keywords. Though once significant, the ALT and COMMENT tags now have less impact on SEO.
5. Manage Keyword Density
Aim for a keyword density of 5-8%. Overusing keywords can label your content as spam. Use keywords in H1 and H2 tags, as they are more prominent and signal relevance to search engines.
6. Establish Quality Links
Link building is vital. Search engines assess your page’s importance based on incoming links. Seek links from similar-themed, non-competing websites. Ensure these sites are reputable to avoid association with "bad neighborhoods."
7. Optimize Anchor Text
Inbound links should contain relevant keywords in the anchor text. This helps search engines determine your page's relevance and importance. Avoid generic phrases like "click here," which provide no context to your site’s content.
By following these steps, you can effectively optimize your website, enhancing its visibility and performance without the need for professional fees.
You can find the original non-AI version of this article here: The 7 Points of Do-It-Yourself SEO.
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