There Should Be More to your SEO Consultant Than Rankings
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Your SEO Consultant Should Offer More Than Just Rankings
Introduction
Achieving high rankings on search engines like Google, Yahoo, and MSN is a common goal in SEO. However, if an SEO consultant focuses solely on rankings, they may not be fully serving their clients.
Misconceptions About SEO
One of the biggest misconceptions is that high rankings are the only measure of success in SEO. Clients often approach me with the simple aim of getting a "top-ten ranking on Google." Some may also mention MSN or list multiple search engines where they want to rank well.
What Really Matters
Yes, an SEO consultant can help you achieve a top-ten placement, but there are several factors to consider:
1. Relevance of Keywords: Ranking first for an obscure term like "dirty brown shoes" won’t help your business if no one is searching for it.
2. Competitive Keywords: Being tenth for a less-searched term might not drive much traffic. For instance, users searching for "Essential Nectar liquid vitamins" are likely to click on top results, whereas those looking for "liquid vitamins" might explore multiple pages.
3. Quality of Title Tags: A poorly crafted title tag that’s just a list of keywords can be off-putting. A more inviting title like "Liquid Vitamins from the Liquid Vitamin Supplements Store" will likely attract more clicks.
4. Appealing Description Tags: Even if you rank high, a messy description tag can deter clicks. It’s crucial to include key terms in a well-written description that aligns with what users are seeking.
Beyond Rankings: Factors Influencing Traffic
Recently, I addressed a query in a forum: a site ranking first for a search term on a specific search engine was trying to predict visitor numbers based on search frequency and market share. This is more than a simple math problem.
Several elements influence traffic beyond mathematics:
- Title and description tags
- Competitors’ tags
- User behavior like abandoning searches
- Presence of sponsored links, which often overshadow organic results
Additionally, factors like the searcher’s environment and personal state (e.g., distractions, tiredness) can impact their behavior?"though these are beyond our control.
Building a Strategic Partnership
To leverage your SEO efforts effectively, collaborate with your consultant to:
- Identify the most relevant search terms for your business.
- Craft title and description tags that appeal to both search engines and users.
- Monitor rankings but also assess the descriptions used by search engines.
Conclusion
Achieving high rankings is just one aspect of successful SEO. Your consultant should be a partner in generating long-term, targeted traffic by focusing on a holistic strategy beyond mere rankings.
You can find the original non-AI version of this article here: There Should Be More to your SEO Consultant Than Rankings.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.