Should Meta Tags Be Used With Search Engine Optimization
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Should Meta Tags Be Used in Search Engine Optimization?
Overview:
Many website owners frequently ask about the relevance of META tags in search engine optimization (SEO). Previously, the advice was to use them if you wanted, but not to worry too much as search engines largely ignored them. However, there's a fresh perspective now. Here's what you need to know.
Are META Tags Really Necessary?
The updated answer is yes, incorporating META tags on your site is beneficial. While the keyword META tag isn't a factor for search engines, it becomes useful when submitting to directories, as it can help auto-fill keywords for your site.
Even more importantly, the META description tag has gained significant relevance. Google, for instance, displays the META description in its search results if specific criteria are met.
How Does it Work?
Google uses the META description when your search keywords appear in it, instead of pulling a snippet from your page. For example, if you search for 'Big Oak SEO', our site appears in the top listing, displaying our META description, because all the searched words are included in it.
On the other hand, if you search for 'big oak client', Google pulls a snippet from our page since 'client' isn’t in our META description.
Where to Implement a META Description Tag
At a minimum, every website should include a META description tag on its homepage. This ensures you have control over the message displayed, rather than relying on an arbitrary snippet. Essentially, this gives you some control over how your site appears in search results.
Maximizing the META Description
With this newfound control, think like a marketer. Craft a compelling META description that encourages users to click your link over others. You could include your phone number, offer a discount, or highlight a unique selling point. Remember, the search term must be in your META description for it to be displayed, so plan thoughtfully.
You can customize this for each targeted page, creating various marketing messages across your site.
Key Considerations
Use META descriptions to target your market and attract customers. Avoid making false or exaggerated claims, as misuse could lead to Google discontinuing this feature. By using META tags wisely, you can enhance your site's SEO and appeal.
You can find the original non-AI version of this article here: Should Meta Tags Be Used With Search Engine Optimization .
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.