SEO- A Popularity Check

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SEO - Understanding Popularity


Introduction

Search Engine Optimization (SEO) is essential for getting into the minds of users. By analyzing the popularity of certain tools, we can prioritize unused but effective key phrases. These phrases become our target keywords. As competition grows, deeper optimization beyond just keyword-specific pages becomes necessary.

Keywords

SEO Delhi, SEO Services Delhi, SEO Services, SEO Services India, SEO India, Web Promotion Services, Web Promotion India

Main Content

Before implementing keywords on your site, it's crucial to evaluate their popularity. Utilize various keyword tools to measure this effectively. Providers like SEO Services Delhi (e-fuzion) often start with a core set of 25-30 keywords, expanding them to include singular-plural variations, different combinations, synonyms, and additional terms using a thesaurus and dictionary. This approach helps identify 70-100 possible ways a website might be searched on search engines.

Research these variations to find combinations that are underused yet popular. This process results in a ranked list of keywords ready for optimization. When using Google, perform exact phrase searches by placing key phrases in quotes. This provides insight into actual competition.

It's also helpful to observe the ranking of subpages on search engine results pages (SERPs). In SEO, offline and online competition differ. The client's mindset should be adjusted to focus on the chosen key phrases rather than traditional competitive terms.

Tools like AltaVista PRISMA and Teoma’s refine search option can help discover more generic or primary keywords. Another strategy is studying DMOZ subcategories to find less competitive key phrases, indicated by the higher occurrence of certain subpages.

Conclusion

Understanding keyword popularity and effectively utilizing SEO strategies can significantly influence online visibility. By prioritizing underutilized yet strong keywords, and employing thorough research and optimization techniques, businesses can enhance their search engine performance.



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