Search Engine Directory Submission Tips

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Search Engine & Directory Submission Tips


Summary


Submitting your site to search engines and directories can sometimes be done incorrectly, hampering potential results. Swift Media UK provides essential tips for effective web submission.

Keywords


SEO, search engine, directory, submission, tips

Article Body


Differentiate Between Search Engines and Directories


It's common to confuse search engines with directories, but they operate differently. A search engine uses a program that locates web pages based on specified keywords. This process involves two components: a spider that fetches documents and an indexer that creates a searchable database based on these documents.

Conversely, directories (like Yahoo) rely on human operators for listings. Unlike search engines, they don't use spiders. You must manually register your web page and choose the relevant categories for listing.

Given these differences, tailor your strategies separately for search engine submissions and directory listings.

Search Engine Submission Strategies


To achieve top listings, strategically place keywords and key concepts throughout your web pages. Focus on Titles, Meta Tags, Alt-attributes, headings, and body text.

Other factors influencing rankings include HTML layout, keyword density, prominence, and placement. Explore these topics in detail through resources like "Copywriting for Web Sites" and "Search Engine Marketing Considerations."

Submission Practices


For search engines, submit 5-7 web pages at a time to avoid spam penalties. It's important not to resubmit pages too frequently, even if modified.

Initially, get your main URL (e.g., yourcompanyname.com) accepted by a major directory before targeting more specific pages. Once your main site is accepted, it's easier to list additional pages.

After submission, expect a lead time before your site is added to search engine or directory databases.

Monitor Your Results


Utilize quality site statistics software like WebTrends or Webalizer. These tools provide valuable insights into your SEO and link development strategies. Analyze keywords, referral URLs, browser types, access times, and more to understand your visitor profile.

Based on this data, adjust your HTML, graphics, and content to better serve your audience.

Ongoing Submission and Monitoring


SEO requires continuous submission, monitoring, and adjustment due to evolving search engine algorithms. Only resubmit a web page if there are significant changes or if it gets delisted?"minor adjustments like changing meta descriptions don’t warrant resubmission.

To check if your pages are indexed, use the following search engine queries by replacing “companyname.com” with your URL:

- AltaVista: URL: companyname.com
- Google: Site: companyname.com
- HotBot (Inktomi): Domain: companyname.com
- Fast Search: url.all:www.companyname.com

If your site is accepted into a directory, you can then submit specialized pages within relevant categories. Resubmission isn’t necessary unless substantial business changes occur that necessitate re-categorization.

You can find the original non-AI version of this article here: Search Engine Directory Submission Tips.

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