Search Engine Optimization Glossary
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Search Engine Optimization Glossary
Introduction
This glossary provides key terms and definitions in the field of Search Engine Optimization (SEO), essential for understanding how to improve website visibility on search engines.Algorithm
A set of rules used by search engines to rank web pages in response to queries. The details of these algorithms are kept secret to prevent exploitation.Back Links
Links to a website from external sources, like web pages, directories, and ads.Banned
The removal of pages from a search engine's index due to spamming or violating rules.Click-Through Rate (CTR)
The percentage of people who click on a link out of the total number who see it.Cloaking
Displaying different content to search engine spiders than to normal visitors?"this can result in bans from search engines.Contextual Links
Displayed on pages when ad servers detect relevant keywords or phrases.Conversion Rate
The percentage of website visitors who make a purchase.Cost Per Click (CPC)
An advertising model where payment is made for each click on a link.Cost Per Mille (CPM)
A pricing structure where payment is based on the number of ad views, regardless of clicks; “mille” means one thousand.Crawler
An automated tool that collects web listings by following page links to understand connections.De-Listing
Removing pages from a search engine’s index, often due to lack of updates.Directories
Search engines that gather listings through human collection rather than automated crawlers.Doorway Page
Pages created to improve another page’s search engine ranking, often lacking substantial content.Graphical Inventory
Ads displayed based on page keywords, including banners, pop-ups, and browser toolbars.Index
The database of information a search engine holds, which is queried by users.Landing Page
The first web page a visitor sees after clicking a search engine listing.Link Popularity
A measure of a page’s popularity based on how many other pages link to it.Link
Clickable text that directs users to another website or page.Listings
Information displayed on a search engine’s results page following a query.Meta-Search Engine
Returns listings from multiple other search engines rather than using its own index.Meta Tags
Code snippets that pass information to search engine crawlers and browsers.Meta Description Tag
Provides descriptions for search engines.Meta Keywords Tag
Allows authors to add relevant text for ranking purposes.Meta Robots Tag
Allows authors to control which pages are indexed by search engines, similar to robots.txt files.Natural Listings
Search engine results not influenced by payments; sites appear based on perceived importance.Outbound Links
Links directing users from one website to external sites.Paid Inclusion
A program where pages are guaranteed to be included in a search engine’s index in exchange for payment.PPC (Pay-Per-Click)
An advertising model where advertisers pay for each click on their ad, synonymous with CPC.Paid Listings
Listings sold to advertisers, often through paid placement or inclusions.Pay-for-Performance
Describes pay-per-click advertising by highlighting that advertisers only pay for ads that generate traffic.Paid Placement
Listings that appear for specific search terms, typically ranked by payment amounts.Rank
The position of web pages in search engine results.Reciprocal Link
A mutual link exchange between two sites.Results Page
The page displaying search engine results after a query.Robots.txt
A file used to prevent search engine indexing of certain pages.Search Engine
A service that allows users to search the web or databases.Search Engine Marketing (SEM)
Promoting a website via search engines, through improved natural rankings or paid listings.Search Engine Optimization (SEO)
Modifying a website to increase its ranking on search engines.Search Terms
Words entered by a user into a search engine.Shopping Search
Engines that let users search for products and prices online.Spam
Any SEO method deemed harmful to delivering relevant results.Spider
See Crawler.Submission
The process of sending a URL to a search engine for indexing.XML Feeds
Delivering page information directly to an index using formats like RSS, bypassing crawlers.Conclusion
Adopt a robust search engine strategy, track submissions, and monitor indexation weekly. You don’t need expertise to achieve top results?"take the leap with nothing to lose.Acknowledgments
Thanks to Danny Sullivan, Kevin Lee, Ikonya Nginyo, and all other contributors.You can find the original non-AI version of this article here: Search Engine Optimization Glossary.
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