Search Engine Optimisation Pitfalls
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Search Engine Optimization Pitfalls
Making Your Website Search Engine Friendly
So, you have a website, but where does it rank on Google? Have you been hit by a penalty, or perhaps overlooked some common SEO pitfalls during your site’s design?
Understanding what works?"and what doesn’t?"for search engines is crucial for maintaining your site's relevance and improving its page rank. Let's explore some typical mistakes that might be affecting your rankings.
Common SEO Mistakes to Avoid
Optimizing for the Right Keywords
Choose realistic keywords that your site can realistically rank for. If you have a small site in a competitive market, ranking for major terms can be challenging. Tools like the Overture keyword tool and Wordtracker can help identify valuable keywords and the competition targeting them. You might even find a popular keyword that few others are using.Code Validation
Ensure your HTML code is valid. Invalid code can prevent search engines from separating content from code, leading to your page being deemed irrelevant.Using Frames
While most search engines can index frames, using them can cause your pages to display out of context. To mitigate this, add a "Home" link on each page to direct visitors back to your main frameset index.JavaScript Navigation
JavaScript-controlled navigation can hinder search engine crawling. Use the NOSCRIPT tag to provide HTML alternatives for JavaScript links, or replicate them as standard HTML links in the footer.Flash Content
Only Google currently indexes Flash files, and even then, it's limited. Until search engines fully support .swf files, consider offering HTML alternatives using NOEMBED tags.Dynamic URLs
Keep URLs simple. Avoid long query strings and session IDs, which can create issues like 'spider traps.' If parameters are necessary, limit them to two, with characters per parameter under ten. Use solutions like Mod-rewrite or Multiviews on Apache for dynamic URLs.Lack of a Sitemap
A sitemap ensures all your pages are indexed. Link to your sitemap from your homepage and ideally from every page. For larger sites, categorize sitemaps and keep links per page under 100.Excessive Links
Having too many links on a page can reduce its relevance. Google recommends keeping it under 100. Excessive links don’t improve your SEO strategy.Outbound Links
Be cautious about whom you link to. While incoming links won’t harm your rank, outbound links to 'bad neighborhoods,' like link farms, can negatively impact your ranking. Instead, ensure outbound links are relevant to your field.By steering clear of these pitfalls, you can enhance your website's search engine friendliness and improve your online visibility.
You can find the original non-AI version of this article here: Search Engine Optimisation Pitfalls.
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