Revising Your Site What Happened To My Search Engine Placement
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Revising Your Site: What Happened to My Search Engine Placement?
Summary
In September, Smartads underwent a complete site redesign, a decision many have faced before. While it often leads to improved user experience, it also risks losing your cherished search engine rankings.
Understanding the Impact of Site Revisions on SEO
In September, Smartads embarked on a journey familiar to many: a complete site redesign. While this can be exciting, it often comes with the downside of potentially losing those hard-earned search engine rankings.
The Nature of Search Engines
Search engines are evolving constantly. When you change a site’s design, they notice and adjust your listings accordingly. Typically, site changes occur for several reasons:
1. Dislike for the current design
2. New strategies to optimize for search engines
3. Revising services offered
Regardless of the reason, modifying your site can impact your SEO rank. Although search engines aren't human, they are programmed by people who understand that change is inevitable. These engines strive to recognize changes as quickly as possible, but there’s a sticking point: how to handle your existing listings.
The Dilemma of Change
Imagine your current page was titled "Good Rank." Then you update it to "Getting a Better Rank." Search engines now perceive a mismatch between your old and new content, prompting them to re-evaluate and possibly dump your old listings. This can be nerve-wracking, but there is a silver lining.
Growth Through Change
While you might lose previous rankings, your site is growing. After the initial transition, your pages can gain even more traction. For example, Smartads saw over 580 pages indexed on Google. After the redesign, there was a brief gap where none were listed. However, just a few days later, not only did our pages return, they increased to 680. This growth reflects improvement in content and indexing.
Navigating Link Popularity and Relevance
Link popularity in Google is another area affected. If you've promoted your page with links titled "Great Ranking Services" and then switch your site's focus and link titles to "Boost Your Search Engine Rankings," your previous relevance diminishes. Search engines prioritize current relevance, meaning old links might still boost popularity, but not content relevance.
Conclusion
If you’re considering a site redesign, prepare for a short-term dip in your search engine standing. However, this process ultimately fosters long-term growth and new opportunities for better rankings. Be ready to embrace these changes, leaving behind older placements for improved ones.
I hope this article helps you in your SEO journey. For more insights, follow the link below!
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