Optimum SEO Keyword Density A Real-Life Case Study
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Optimal SEO Keyword Density: A Real-Life Case Study
Introduction
You've built your website and identified your target keywords?"those crucial terms your customers are searching for. Now you're ready to write your content. You've heard that frequent keyword usage can boost your presence in search results. But what does "frequent" really mean?
Understanding Keyword Density
To optimize keyword usage, we must first understand how to measure frequency, referred to in the SEO world as "density." Keyword density is the percentage of times your keyword appears on a page relative to the total word count. For instance, if a page has 100 words and your keyword appears 5 times, the density is 5%. This is typically what people mean by keyword density. (TIP: Check your page’s keyword density at LiveKeywordAnalysis.com.)
There's also a more intricate method that includes text in HTML components such as meta tags: Title, Keywords, Alt Text, Description, and Comments. Here, you count not only the visible text but also the meta tag words. For example, if your page content is 100 words and your meta tags add up to 110 words, your total word count is 210. If your keyword appears multiple times across both content and tags, your density calculation would include these occurrences. Many argue this method aligns more closely with how search engines assess density. (TIP: Use GoRank.com to check this complex density.)
It's important to clarify which measure you're discussing when talking about keyword density. Typically, people refer to the simple measure.
Determining Optimal Keyword Density
What keyword density should you aim for on your website? This is widely debated because search engines don't disclose their algorithms, leaving SEO experts to decipher best practices through experience.
Wayne Hurlbert, a respected SEO and blog expert, suggests in his article "Keyword Density: SEO Considerations" that Google may flag pages with a keyword density greater than 2% as spam. This insight led me to analyze the keyword density on my own copywriting website.
Case Study: Divine Write
Website Overview:
This study examines my advertising and SEO copywriting business website, Divine Write, which ranks on page 1 of Google for my primary keyword among approximately 900,000 search results.
- Total Pages: 53
- Primary Keyword: copywriter
- Average Keyword Density:
- Simple measure: 1.9%
- Complex measure: 4.9%
- Keyword Density Range:
- Simple measure: 0.4% to 7.6%
- Complex measure: 1.6% to 17.5%
Observations
- The figures and corresponding rankings may not universally apply due to unknown algorithm factors.
- Wayne Hurlbert's article likely refers to the simple density measure.
- The varied density range suggests flexibility; some pages can have higher or lower densities without penalty.
Conclusion
A simple keyword density of 1.9% can suffice for a first-page Google ranking, provided you also have quality backlinks. For more information, check out "SEO for CEOs" and "How to Top Google by Writing Articles."
Happy SEO writing!
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