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Below is a MRR and PLR article in category Internet Business -> subcategory SEO.

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On-Page vs. Off-Page SEO


Introduction:

Understanding how to effectively use on-page and off-page SEO strategies is crucial for improving your website’s visibility. While PageRank plays a significant role in determining page importance, it does not consider the keywords or phrases used on your site.

Keywords and Search Terms:

Keywords are closely related to search queries?"the words and phrases people type into search engines like Google to find specific information. Typically, users enter phrases of 2 to 5 words. Google analyzes its index to list pages containing these terms, identifying one or two keywords that predominate, which define a website's theme.

Links and Page Importance:

Google also examines links from other sites that point to your website. Specifically, it looks for links where the anchor text includes keywords relevant to your site. The importance of a page is determined by the number, quality, and strength of these links, contributing to the Google PageRank (PR).

How PageRank Works:

PageRank considers incoming links to your site as votes, signaling the importance of your pages. A link from site A to site B is a vote of confidence for site B. Thus, more links from important pages can boost your site’s PR. Typically, the home page holds the highest PR because most external links point there.

Quality Over Quantity:

While more links can elevate your ranking, it's the quality of these links that truly matters?"not all links are equal. Even with a high PageRank, a website optimized for on-page factors can outshine less optimized sites.

Conclusion:

PageRank is just one factor in Google’s ranking algorithm, comparing billions of pages in its index. It’s crucial to remember that it doesn't take into account the keywords or phrases on your site. Balancing on-page optimization with strategic link-building can enhance your site’s performance and visibility.

You can find the original non-AI version of this article here: on-page off-page.

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