Killer Keyword Marketing Research
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Killer Keyword Marketing Research
Discover the Secrets to Boosting Site Traffic with Effective Keyword Research
Everyone wants more website traffic, but few know the secret to achieving it: effective keyword marketing research. It's crucial for filling your site with visitors, just like a busy Los Angeles freeway during rush hour. This guide introduces four key principles that will help you identify top search terms that attract more visitors.
Rule #1: Look Beyond the Obvious
Don't settle for the most obvious keyword phrases. Although it seems straightforward, many overlook this step. For instance, "easter baskets" attracts 120 searches daily but competes with 420,000 pages. Instead, consider "personalized easter baskets," which garners 109 searches with only 615 competitors. One word can make a significant difference, reducing competition while maintaining similar search volume.
Rule #2: Compare Singular and Plural Forms
Differentiate between singular and plural keyword forms, as many webmasters often choose incorrectly. Take "gold earrings," which receives 168 daily searches but contends with 1,540,000 pages. In contrast, "gold earring" has just 84 searches and 440,000 competitors. Even better, "Italian gold earrings" gets 52 searches with only 514 competitors, making it a more strategic choice.
Rule #3: Target Low-Hanging Fruit
Focus on "orphan keywords," or terms with fewer than 1,000 competing pages on Google for the exact phrase. Ideally, aim for 500 competitors or less. The closer you get to just 10 competing pages, the higher your chances of landing in the top search results. These neglected keywords can be your golden opportunity.
Rule #4: Think Outside the Box
Be creative, like your potential customers. If you run a law firm in California, instead of the generic "criminal defense attorney," which has 131 searches and 1,450,000 competing pages, delve deeper. "Criminal defense attorney LA" offers 85 searches with 11,100 competitors. Going further, "criminal defense attorney LA county" has 84 searches but only 575 competitors?"this is a clear winner.
Conclusion
Keyword marketing research is essential for the success of your niche site. By applying these principles, you can conduct smarter, optimized keyword research, attracting more search engine traffic effortlessly. And let's face it, who doesn't want more traffic? Use these strategies to uncover hidden keyword gems and watch your site thrive.
You can find the original non-AI version of this article here: Killer Keyword Marketing Research.
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