Keyword Research Guide -- How and Why
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Keyword Research Guide: How and Why
Introduction
Keyword research is a crucial part of search engine optimization (SEO). Selecting the right keywords can significantly elevate your business's online presence and success.
The Importance of Keyword Marketing
In the realm of SEO, choosing the right keywords is vital. It's not a guessing game but rather a strategic art. Effective keyword selection ensures that your website receives highly targeted traffic from search engines, which can enhance your visitor-to-sales ratio and overall revenue.
Imagine you're selling music CDs online. If your website ranks highly for terms like "music CD" on major search engines, you'll attract visitors actively seeking these products. On the contrary, appearing in searches for unrelated terms like "software CDs" or "video CDs" won’t help your sales. Thus, picking relevant keywords is essential.
How to Choose the Right Keywords
Several tools can assist in finding the best keywords, such as Nichebot, Overture Keyword Suggestion Tool, and Wordtracker. Start by identifying your target market. If you're selling e-books on web design, research the search frequency for terms like "web design e-books." Tools like Nichebot and Wordtracker offer insights into search trends and related keywords.
For instance, related terms for "directory submission" include:
- Directory submission - 3,978 searches
- Search engine directory submission - 679 searches
Such tools help ensure that your traffic is targeted, leading to better business outcomes.
Recommended Keyword Research Tools
Here are some top tools for keyword research:
1. [Wordtracker](http://www.wordtracker.com)
2. [Nichebot](http://www.nichebot.com)
3. [Overture Inventory](http://inventory.overture.com/)
Also, check out this list of free SEO tools: [SEO Resources](http://www.seo-resources.inetzeal.com/top-free-seo-tools.htm).
Deciding on Keywords
Choose keywords that are less competitive but still relevant. This strategic selection increases your chances of ranking higher on search engines.
Placing Keywords
Now that you have your keywords, where should you place them?
Meta Tags
Though not visible to visitors and given less weight by search engines like Google and Yahoo, you can still include keywords in meta titles, keywords, and descriptions.Title Tags
Title tags are crucial for SEO. Ensure your primary keywords are included, along with related synonyms. For example:"Buy Music CDs Online: Your Shop for Audio CDs"
Descriptions
Descriptions are essential for keyword placement. Maintain a keyword density of 7-10% to avoid keyword stuffing, which can hurt your rankings.Other Locations
Images: Use descriptive filenames like "music_cds.gif" instead of generic ones.
Domain and Directory Names: Consider keywords when choosing domain names and directories. For example, a subdomain like "directory-submission.inetzeal.com" targets specific keywords effectively.
Conclusion
Effective keyword research and optimization are crucial for SEO success. Ensure your choices align with your business goals and target market. By strategically placing keywords, you can enhance your site's visibility and performance.
Feedback is welcome. Contact me for more insights at [Contact Us](http://inetzeal.com/contact_us.htm).
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