Keyword Advice

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Keyword Advice


When it comes to keywords, advice varies widely, often leading to confusion. Different keywords serve unique purposes, and understanding the key factors involved can help you choose the best ones for your website.

My Experience with Keywords


On my backpacking site, I optimized a page for "dirtbagging." While I capture nearly all the search traffic for this term, it's only about ten visitors per month. This taught me that while demand is crucial, it’s just one piece of the puzzle in keyword optimization.

Essential Keyword Tips


1. Assess Total Demand
Ensure there's adequate demand for a keyword that fits your site's needs. If you earn a few cents per visitor, you’ll need high traffic. I avoid keywords searched fewer than several hundred times a month.

2. Evaluate Demand/Supply Ratios
Consider the competition. For instance, "fishing" has 289,000 searches but shows 35 million results on Google. It’s hard to compete with that. However, "bass fishing tips" with 3,700 searches and 31,000 results is more promising.

3. Understand Total Supply
For "dirtbagging," Google lists 300 results for 20 monthly searches. Despite the low demand, it’s easy to reach the first page. Even if a keyword has a high demand-to-supply ratio, you must realistically assess if you can compete.

4. Identify Keyword Types
Analyze what kind of visitors your keywords attract. Someone searching for "fishing poles" is more likely to make a purchase than someone looking up "fishing stories," even if the latter gets more traffic.

5. Explore Keyword Variations
My site, www.IncreaseBrainpower.com, originally targeted "brain power" but I found "brainpower" received more traffic. Now, I optimize for both. Be cautious with misspellings and poor grammar, as they may affect your site's credibility.

6. Consider Keyword Ad Value
If you use pay-per-click advertising like Google AdSense, consider the potential value of ads for each keyword. For example, "surveillance cameras" ads pay more than "hidden cameras."

7. Reflect on Interest and Expertise
Choose topics you’re passionate about and capable of providing value to your audience. This not only enhances the content but also ensures satisfaction and engagement with your work.

By considering these points, you'll be in a stronger position to select keywords that enhance your site's effectiveness and resonance with your audience.

You can find the original non-AI version of this article here: Keyword Advice.

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