Keeping Your Text Links Natural
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Keeping Your Text Links Natural
Summary
Following Google's recent Search Engine Ranking Position (SERP) update, many websites that relied too heavily on a single keyword saw a drop in their rankings. With the latest algorithm changes, it's crucial to diversify your anchor text, especially if you're involved in buying or trading text links.Article
Google's latest SERP update has highlighted the importance of varying your text links. Websites that focused excessively on one keyword experienced a decline in rankings. To align with Google’s evolving algorithms, diversifying your anchor text is critical, particularly for those purchasing or exchanging text links.
Traditionally, I've advised targeting 4 or 5 key phrases. Now, I suggest breaking those down further into 3 or 4 semantically related variations. For those using Pay-Per-Click accounts, reviewing ROI patterns can reveal your most effective keywords.
The main principle is to ensure your anchor text appears natural. This involves obtaining a broad range of links from sites within your niche, along with a few from unrelated sites. Using Run-of-Site (ROS) links can be effective if not overdone, as a couple of ROS links might naturally occur for a high-quality, content-rich site.
Crucially, expand your site's inbound links gradually. Avoid sudden spikes, like jumping from 5 to 50,000 links overnight, as this can trigger red flags with search engines. For new sites, a monthly increase of 25% to 50% in backlinks is recommended.
Currently, MSN and Yahoo are less adept than Google at identifying natural linking patterns. Therefore, when targeting non-Google search engines, using consistent anchor text across links can be beneficial. Some webmasters opt to run dual sites: one focused on Google compliance, and another optimized for MSN and Yahoo.
By adopting these strategies, you can build a more resilient and effective approach to link building that aligns with both current and future search engine algorithms.
You can find the original non-AI version of this article here: Keeping Your Text Links Natural.
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